Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.Part of that can be yours if you know how to get it.Fact: Federal procurements under $25,000 never go through the bid/RFP process. The only way to earn these government procurements is to market your business wisely. You probably know there are huge opportunities for any business...more
Outsourcing has become a controversial issue and a hot topic among presidential candidates this year. But have you stopped to think how your business can benefit from the efficiency, functionality and cost savings of outsourcing? If you have, you might find that, like many others, you are already outsourcing-and enjoying its benefits.What is Outsourcing?Outsourcing simply means "contracting out" various functions of your business. It doesn't...more
There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three. Visual: These people memorize and learn by seeing pictures and are less distracted by noise than others. They often have difficulty remembering and are bored by long, verbal presentations because their minds will wander. They are interested in how your presentation looks. They like it when you use words like "see, look, envision, imagine, and picture" in your presentation as these words encourage them to make pictures in their minds. Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, Your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include "hear, listen, sound, resonate, and harmonize." Auditory Digital:...more
al debt load and ROI, whether the industry as a whole is in a slump, whether there are too many partner or legal problems, whether future demand will materialize and so on and so forth. While these questions are certainly relevant, the most important question that a small or medium-sized business owner should ask him/herself is: "How else can I...more
If you are already in business it is hardly likely that you will agree with my title. Aren't all businsesses different?When you think in broader terms, yes, of course you're right. I want you, however, to look , for the moment, only at the basics.All businesses are about turnover, profit margins and overheads. Basically that is all there is to it....more
The idea for this month's newsletter came from an unlikely encounter: I recently had lunch with a new friend named Rick Rockwell. You may remember him as the bachelor from the first-ever reality TV show, "Who Wants to Marry a Multimillionaire?" During our meeting, Rick described some of the knowledge he gained from doing the show, along with a few of past his experiences in business, ethics, and of course, primetime romance. The stories were fantastic, the drama was riveting, and as Rick detailed his adventures with great humor, what impressed me most was what he wasn't saying. You see, at no time did he dwell on the misfortune of not finding the love of his life or the way the media portrayed him. Instead, he said something along the lines of, "You know, Greg,! short and simply put, our circumstances, good or bad, are a direct result of our own actions, and ultimately, the only thing in which we are in true control of is our own (Attitude) towards them." To which I agreed and responded, "You're absolutely right. We're are all dealt obstacles as well as good fortune in our lives-that's simply a part of life itself. Yet it's how we handle the obstacles that shows the world our true...more
If we want to fill our heads with the doom and gloom society seems to thrive on, all we need to do is turn on the local news at night. To make that quantum leap toward personal happiness and success in life, sometimes we just need to do what so...more
When I made the decision to do free workshops and book signings for my latest book, Make a Real Living as a Freelance Writer, I thought it would be easy to draw an audience. I had, after all, done all the right things to prepare for this big event: I...more
Okay Friends,It's time for a 'check up from the neck up'! It's time for an evaluation in each area of your life. Some of you may be saying 'I don't need one!' Well, you may be right. And you may not be. But you know what they say? The best time to go...more
Today's business environment isn't getting any easier, nor will it get easier anytime in the future. I'm not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating...more
There once was a hawk, ferocious and swift. He was young and agile with many years of life to hunt the open ranch lands. In a nearby field, a mouse scurried about the ground. The hawk saw the hurried motion and swept speedily toward the rodent.Just...more
You open your computer, the flashing button says, "We have a new update for your software program. Do you wish to update now or later?" You choose the Update Now button and immediately your computer begins to download a new version of the software...more