One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to nothingLook at your site's web copy. Does it begin with "Welcome to ?" If so, get rid of it. It means nothing. It doesn't speak to your customers. It's just a waste of your customers' time and space. Rather than the worn out phrase, "Welcome to " try a statement that captures the essence...more
Identity theft statistics are shocking, to say the least. And it's not going to get better any time soon. But there is no need for you to become a statistic. Here is what you can do to avoid identity theft.1. If your mail box doesn't have a lock yet, put one on.If you had any official letters missing recently from your mail box, the chances are somebody has stolen them to find out things about you, and possibly assume your identity. If it didn't...more
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed. But that takes a very special plan, one that delivers results far beyond simple publicity placements. I'm talking about a blueprint, say, like this one that lets you broaden your public relations field of fire, putting its primary focus where it belongs, on your unit's key external stakeholder behaviors: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished." You'll know such a blueprint is working when you see results like capital givers or specifying sources starting to look your way, customers making repeat purchases; membership applications on the rise; prospects beginning to do business...more
In today’s unpredictable global economy, you obviously never know what is going to happen next. Uncertainties and concerns regarding the Iraqi threat, North Korean crisis, and hidden terrorist cells and networks continue to loom in the back of the minds of consumers. Moreover, the stock markets and industries around the world.Price inflation...more
A no income verification home equity loan is a second mortgage loan that does not require you to provide income documentation to qualify for the loan. This type of loan is great for homeowners who need a home equity loan but have hard to document income.The majority of borrowers with hard to document income are either self-employed or commission...more
It's no secret that many people who attend seminars, workshops and conferences have great difficulty in implementing the ideas.They get all hyped up and excited on the actual day, write a book full of notes and proclaim to everyone in earshot that "this is it! I have found the magic pill that will transform my work and my life."I know how overwhelming it can be when participating at these events. By the end of the day my brain goes into overdrive. The question I always ask myself is "what am I going to do next?"Here are some useful tips you can use so that you do something with the knowledge. Because if you do nothing with what you learn, the time, money and energy that you have invested to attend would have been a total waste.Taking ActionRead your notes immediately after the event or within 24 hours. Summarise the ideas to take action on. Number each idea with No. 1 next to the highest priority and continue until each idea has a number next to it. Get your diary and plan when you will action idea No. 1. Do the same with the rest. Then just do it! PlanningThe key to implementing this knowledge is all in the planning.When working out when you will take action on each idea, be...more
Do you remember the last time you went into a shop and the person 'serving' raced over to you, greeted you with a lovely smile, heaps of enthusiasm and said, "Welcome to our store, what can I help you with today?" And then listened attentively to...more
What would happen if the personal assistants in your organisation were away for a week? How would it affect the running of your business or department? How would it affect you personally?If you are fortunate to have a personal assistant whom you...more
Most people have no idea where their money goes. They earn it and they spend it.That's fine if you want to live from week to week and are not concerned about your financial future. However if you want to increase your wealth and have more options,...more
Running a business or department can often stretch you to the limit.To be effective at doing what you do best, it's imperative to look at what tasks you can either delegate or outsource.DelegatingThis is an interesting word. For some people it means...more
Work addiction is very common in our society today, yet it is not one that is not highly recognised.An interesting article in the March edition of The Success Report published by Success Technologies stated:"Of all the addictions receiving attention...more
Do you realise that if you're green you're growing and if you're ripe you're rotten? So says Winston Marsh, Business Marketing Guru in his recent newsletter.Here's and excerpt from it ..."Over the last week or so I have been presenting a series of...more