Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions...more
I won't say I have a vast array of knowledge as a consultant...collectively I've only been doing it about 8 years. However, there are some things that I have observed that I think will be helpful to those of you who are new to the profession. We will first dispel the myths and address the realities associated with being a Consultant, then we will address the commandments of being a good and valued consultant.CONSULTING: MYTH AND...more
How often have you either referred to or considered the expression, "Success is a journey and not a Destination?" Probably many times, yet often being in a hurry to get there, we forget that success is not an end unto itself, but is instead an ongoing process. Though some people seem to have the Midas touch and easily turn everything to gold, most of us have to give our endeavors lots of time, effort and the sweat of our brow before seeing things come to fruition. The simple truth is that the majority of us are simply not born leaders, but become leaders by who we are and the actions we take. Consequently, whether or not you're an established entrepreneur or just starting out on your journey, there are particular traits you'll usually find operating within the exceptional entrepreneur. In fact there are 7 particular traits you'll generally discover deeply embedded within the exceptional and successful businessperson. If you've already taken the plunge as an entrepreneur, you know that it takes a great deal of planning, development and strategic marketing to succeed. At any given time, there are changes to be considered and new directions to examine. In which...more
If you want to become a real estate investor, find a "fixer-upper" owned by an anxious seller. Finding distressed houses at bargain prices, fixing them up, and then selling them on a consistent basis can make you a millionaire.Why Sellers Sell At a DiscountHomeowners' problems often prevent them from staying on top of their home's upkeep,...more
What's the one thing starting today that you could start doing, stop doing, or change that would have a dramatic impact on your client relationships? It's an excellent question and I hope you'll take a moment to consider your response. It sometimes takes a great deal of effort and an extraordinary amount of energy to close "a big...more
It pays to be specific. I believe that statement is true. If it is true, why do so many salespeople pepper their sales presentations with phrases of generalities? There are two primary reasons. One is habit and the other is instinct. So many people in and out of sales speak in generalities. It's really hard to pin them down for the details. If speaking in generalities comes so naturally to so many people - it has to be instinctive.In sales it's tempting to impress new and prospective customers. One of the ways salespeople do this is with their product and service presentations. These presentations often include references to the following: How many products are in your product line? How many years your company has been in business? How many customers you have worked with. How much of your business is repeat business? How much of a discount you're planning to offer to get the business? How much your product improves productivity? How much your product reduces the cost of doing something?When the time is right to begin talking about yourproducts you'd be a fool not talk about these things. But for some inexplicable reason salespeople usually follow a similar path....more
First - being before all others. Fast - moving or able to move quickly. Foremost - first in rank, order, or place. Wouldn't you like to be first, fast, and considered foremost in your business. Obviously, the correct answer is yes. Here are nine...more
This bill of rights was laid out by Franklin Raines, president of Fannie Mae on January 15, 2000. The Mortgage Consumer Bill of Rights is a pledge fof $2 trillion over 10 years to help consumers gain access to home ownership. It also includes an...more
"Adopting the right attitude can convert a negative stress into a positive one." Hans Selye - the "father of stress" and founder of the Canadian Institute of Stress. Every worker in America has heard of individual stress management techniques --...more
The period, more or less one year before September 11. The White House Technology Advisor worked in the mankind largest plan until now, to install a fantastic communications and IT network of 100 Mb/s in 100 million houses in the next 10 years. A...more
Beyond magnificence and splendor, the world of diamonds evolves on stirred grounds. When the stake is so important, interests collide. But technology develops following its onward course. Here are some interesting off-stage events in the diamond...more
If you've called for customer service recently you're familiar with this recorded message "This call may be recorded or monitored for quality purposes." I immediately think to myself, "Oh great, here comes the game of 20 questions."Now...more