It can be a major source of frustration trying to keep up with all of the business-related information, newsletters, updates, offers and so on that land in your email box. And although there may be no perfect way to ensure that you can read everything you want to and need to in order to stay current, while at the same time preserving enough time to do the work you need to do to keep your business functioning., I have found a way that cuts down on...more
You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you persuading those key stakeholders - especially those whose behaviors affect your unit the MOST - to your way of thinking, then moving them to take actions that help your department, division or subsidiary succeed? Oh, as a manager, you say you're covered in...more
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action? Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects. TOP TIPS FROM OHIOHELP.NET I. CLASSIFIED AD PLACEMENT Study the ads in publications where you would like to place yours to see what works. And STUDY them like you'll have an exam over them. If you didn't see the ad before, skip it. Only focus on those who repeatedly placed the same ads - -these people are selling off of them: bottom line. While you're at it, call some of those companies who are not your direct competitors and ask how their ads pull (and log their replies for reference). Exchange contact information and follow up so that you can possibly team up with them later in a joint venture and send clients back and forth. Results show that small ads placed in inexpensive publications generally bring in phone calls and clicks to websites, but no email replies. And on the average, these...more
How popular is online shopping? And is there room for improvement? Let's check out some pros and cons of automated shopping and see. Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers make purchases, up from 3.5 percent in 2003, reported by DoubleClick, an online marketing company. And...more
Are people interested in ebooks? And if so, what are the best ways to sell them? The following statistics reported by the Open eBook Forum, a non-profit organization for the electronic book publishing industry, definitely show an interest in ebooks. Note the Forum boasts members like Microsoft Corporation, Adobe Systems, McGraw-Hill, Random House,...more
Some day-to-day work issues can turn into big headaches for small businesses. For example, not having enough help during a busy season or new promotion can hurt production, sales and customer relations in the fulfillment of orders and customer service. A quick glance at the following stats reported by the US. Small Business Administration, shows that small businesses are not small potatoes in today's economy. In fact, the number of small businesses multiplied by the number of large problems equals the need for a lot of solutions. Small firms*: Total approximately 23 million in the United States, with roughly 75 percent of the firms having no employees. Represent 99.7 percent of all employer firms. Employ half of all private sector employees. Pay 44.3 percent of the total U.S. private payroll. Generate 60 to 80 percent of net new jobs annually. Create more than 50 percent of non-farm, private gross-domestic product (GDP). Are employers of 39 percent of high tech workers (such as scientists, engineers, and computer workers). Made up 97 percent of all identified exporters and produced 29 percent of the known export value in FY 2001. How can small business handle big issues?...more
Last month I was invited to participate in a charity golf tournament in Las Vegas to celebrate the life of the late dancing legend Gregory Hines. The event was held to raise funds and awareness of the tragic disease that took this entertainer's life....more
It's Friday night, you're sitting at a restaurant, and as your meal arrives, the server says, "Now, don't touch that plate. It's hot." What's the first thing you do?Well, 99% of the time you're going to touch that plate, right?I call it the 99% rule....more
Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. It's simply a matter of understanding who you are marketing to - your ideal customers - and then coming...more
No matter how great your idea is, if the market isn't ready for it, or if it's already saturated, you just won't profit from it, at least not at the moment. So how do you know if it's just another great idea or a money tree ripe for the picking? How...more
The complete article together with preactical excersises and Coaching tips can be found at www.my1stBusiness.com.Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an...more
Defining a long-term investment in the stock market.For some "long term" would mean holding a stock position over the weekend. For others, it may mean holding a security for at least 1 year for the purpose of declaring a long-term capital gain, thus...more