Newspaper advertising is a tremendous source of new business that for so many businesses doesn't ever reach its true potential. These 3 steps will help you change that forever! You're about to find out the mistakes that your competitors keep on making, and to start using techniques proven to grab your prospect's attention and draw out responses that turn your ad into the 'customer producer' you always knew it should be. Small Business Realities...more
I decided to write this article today after closing a home purchase loan for a couple that had some major credit issues. They got into the house with ZERO down payment, and only had to bring $600 for the closing costs. Their situation was pretty bad, I'm talking about a bankruptcy 2 years ago, thousands of dollars in outstanding collections, charge-offs and debt to income ratio of 49%. By the way, we left all of their outstanding charge-offs...more
If you're like most people, you probably started with wonderful ideas of fulfilling your dreams, to be successful and to take charge of your own destiny.I hope you have achieved those or are well on your way.You wouldn't think of starting your business without a business plan and you shouldn't even consider marketing your product or services without a marketing plan. A solid business plan and marketing plan are your roadmaps to help you to know where your going, how to get there and to achieve your goals, whatever they may be.Nobody likes to think about what would happen if those accomplishments were suddenly pulled out from under you, yet unfortunately it does happen.As of this writing, we have seen this directly with the recent rash of hurricanes that have devastated the Caribbean, Cuba, Florida and our Gulf Coast. Thousands of lives have been temporarily or permanently disrupted.Do you have a plan if this should happen to you? Can your home business survive in the event of an emergency? If not, then it's time to start thinking about adding a business continuity plan to your list of things to do. What is a business continuity plan? Very simply, a business continuity plan...more
This beautifully laid out trade paperback has a gorgeous and practical design both inside and out. I recommend you read this book with a highlighter and a pen and be ready to take copious notes in the blank pages thoughtfully provided between chapters.Manners That Sell: Adding The Polish That Builds Profits should be required reading for high...more
If your key - that's KEY - outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in...more
In my work with hundreds of coaches, consultants, and small business owners, I have found that there are specific actions that have created their success. Here are seven success elements that they use effectively to earn $100,000 plus a year. By focusing on these important elements, you too can grow your business to reach this goal. Six-Figure Professionals Focus and Target their Efforts Professionals who narrow their market earn more and have less stress. They operate in a market that can afford their service and one that has future potential to keep it up. They know how to say "no" to anything that detracts from their plans and their goals. They go after their goals with tenacity and never listen to others telling them how hard or impossible whatever they are working towards is. They ask questions to the right sources and listen to those higher than they are on the "food chain." They know their target markets well; what they like and do not like. They stay current with the economic conditions of those industries and watch for shifts that can affect their affiliation or revenue. They speak the lingo of their markets and know their problems and challenges like they know the back of...more
The word 'investments' is one that most of us are familiar with hearing in financial context. For many of us, it may make us thing of big business and vasts sums of money, but there's much to the world of investments than multi-million dollar...more
As a work at home Mother, I know the value of a deal. Any smart business person knows that the best way to make money is to SAVE money.Recently my husband quit his 9 to 5 salaried career to work from home with me. In order to afford this we had to...more
Being an entrepreneur and running a successful home-based business is stressful at times, and can be hectic. Success within a home-based business though, absolutely demands time management skills, or the chores that need to get done will be left...more
I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also build lifelong...more
Most with excellent keyboarding skills wonder if it is possible to use this talent in a home business venture. Unfortunately, many would be entrepreneurs often fall prey to the misleading ads on and off-line recruiting work at home typist. Most of...more
According to a recent survey, 52% of job candidates polled lied on their resume about having a college degree. Here are 3 brief horror stories: A new Director of Logistics and his family were actually loading the moving van provided by his new...more