The seven essentials of business communicationThere are seven essential elements to successful business communication: Structure Clarity Consistency Medium Relevancy Primacy/Recency Psychological Rule of 7±2If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements.So let's look at each in turn...StructureHow you structure your communication is fundamental to how easily it is...more
Everyday someone asks me, "How do you start a pet-sitting business?" I try to answer their question succinctly. But the truth is, starting a pet-sitting business, or any business is not always a succinct process. Following are 21 tips that I know can lead to pet-care business success in any economy.1. Accept what you don't know. Not everyone who starts a pet-care business is an expert on every type of household pet. Be honest with clients...more
Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change - the kind that leads directly to achieving your managerial objectives. Fortunately, you can get that job done by doing something positive about the behaviors of those external audiences that MOST affect your organization. And do so by persuading those important outside folks to your way of thinking, and moving them to take actions that help your department, division or subsidiary succeed. Fact is, your public relations push must involve more than special events, brochures and news releases if you really want to get your money's worth. The fundamental premise of public relations says as much when it highlights the reality that people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the...more
We've all heard about certain ways to cut your grocery bill like avoiding the grocery store when you're hungry, using coupons on double coupons day, and buying only the items on your list. These are all good tips and we should keep using them. However, I've found a few pointers that might help you save even more on your grocery...more
You excitedly signed up for that pre-made money generating website you saw in a popbehind window. You signed up for the affiliate IDs. You set up your autoresponder and signed up for several "traffic generators". You read the writings of all the internet gurus. Then you sat back and waited to pull in those MASSIVE PROFITS!Its now a year later and...more
My experience working with thousands of leaders world wide for the past two decades teaches me that most leaders are screwing up their careers. On a daily basis, these leaders are getting the wrong results or the right results in the wrong ways. Interestingly, they themselves are choosing to fail. They're actively sabotaging their own careers. Leaders commit this sabotage for a simple reason: They make the fatal mistake of choosing to communicate with presentations and speeches -- not leadership talks. In terms of boosting one's career, the difference between the two methods of leadership communication is the difference between lightning and the lightning bug. Speeches/presentations primarily communicate information. Leadership talks, on the other hand, not only communicate information, they do more: They establish a deep, human emotional connection with the audience. Why is the later connection necessary in leadership? Look at it this way: Leaders do nothing more important than get results. There are generally two ways that leaders get results: They can order people to go from point A to point B; or they can have people WANT TO go from A to B. Clearly, leaders who can...more
Each year, businesses write-off six percent of revenue to waste, fraud and abuse. But why would managers throw all that hard-earned money away when there is a reliable way to eliminate waste, fraud and abuse using accounting policies & procedures to...more
Dear Friend and Subscriber: I'd like to extend you a warm welcome to the first issue of my Quantum Leap Advantage®4® Internet Newsletter. From time to time this newsletter, in addition to exposing you to well-tested and proven precepts to make...more
Do you rule your superannuation or does it rule you?It's easy to fall for some myths about your super unless you do some clear thinking about who is in charge. Virtually all Australian employees now have a superannuation account, many have...more
Warning: Lying on your resume could cost you your job and your freedom.Picture this. You're sitting at your desk working away happily at a company you've been employed with for ten years. You've had several promotions and you're...more
Creating a strong resume is a very important part of applying for a job, either online or off line. There are many resume writing services that will help you build an impressive resume for job interviews.You can also learn how to write a resume for...more
There was a time when accounting was the boring college major that many people regretted signing up for. A constant barrage of numbers, statistics and spreadsheets was none too interesting.Boy, have times changed! Thanks to recent accounting scandals...more