Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior. A mouthful, but true. Here's the obvious core of this approach: persuade your most important outside audiences with the greatest impacts on your organization to your way of thinking. Then move them to take actions that help...more
Everyone dreams of working at home. No sitting in traffic breathing car exhaust. Wake up and start work when ever you choose. Work in your pajamas. Do only interesting tasks that you enjoy. Take a break whenever you feel like it. Sounds too good to be true. The reality is that the first thing many people who work at home want is to earn enough money to rent an office away from home. Why? Because when you work at home, you are always at work. Your...more
Here's a legitimate looking advertisement found in the classified section of a local newspaper. "Our Company will pay you up to $5 per envelope stuffed! Hurry this opportunity will not last long!" Most work at home envelope stuffing scams look legitimate. A perfect way to make fast cash! Now the hard cold facts: It's practically impossible to make several hundred a week stuffing envelopes a few hours a day. This is what the promoters of these misleading ads want you; the unwary victim to believe. Here's how the scam works: The promoters of the envelope stuffing scam run an ad in a local paper offering great opportunities with their company stuffing envelopes. To get further details about this opportunity they request respondents send in a fee. They further state the small fee is to separate the serious applicants from the non-serious factor. And they also assure you that you will quickly earn back the money. Once they mail you the information you realize they were not offering a legitimate work at home job. And you will have to find your own customers/victims! The fog clears, you realize you've been scammed! You realize for your "fee" you've received a flimsy brochure and a letter...more
I don't even like saying the word d---------g. I have literally obliterated it from my dictionary with a black marking pen. I'll bite my tongue until it bleeds, before I say the word.Earlier this week Bernadette, my wife, and I went shopping . . . something I love to do. Just kidding! We were looking for a 3-piece plant stand for our deck. We...more
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote...more
Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affect their operation, (2) creating the kind of external stakeholder behavior change that leads directly to achieving their managerial objectives, and (3) doing so by persuading those key outside folks to their way of thinking by helping to move them to take actions that allow their department, division or subsidiary to succeed - greatly increase the chances of success for their operation. Thus, feeding the engine of their own economic growth AND that of the nation at large. But, in reality, it takes more than good intentions for any manager to alter individual perception leading to changed behaviors, something of profound importance to ALL business, non-profit and association managers. What they need is a simple PR blueprint that gets everyone working towards the same external audience behaviors insuring that the organization's public relations effort stays sharply focused. For example, a blueprint like this: people act on their own perception of the facts before them, which leads to predictable...more
I won't say I have a vast array of knowledge as a consultant...collectively I've only been doing it about 8 years. However, there are some things that I have observed that I think will be helpful to those of you who are new to the profession. We...more
How often have you either referred to or considered the expression, "Success is a journey and not a Destination?" Probably many times, yet often being in a hurry to get there, we forget that success is not an end unto itself, but is instead an...more
If you want to become a real estate investor, find a "fixer-upper" owned by an anxious seller. Finding distressed houses at bargain prices, fixing them up, and then selling them on a consistent basis can make you a millionaire.Why Sellers Sell At a...more
What's the one thing starting today that you could start doing, stop doing, or change that would have a dramatic impact on your client relationships? It's an excellent question and I hope you'll take a moment to consider your response. It sometimes...more
It pays to be specific. I believe that statement is true. If it is true, why do so many salespeople pepper their sales presentations with phrases of generalities? There are two primary reasons. One is habit and the other is instinct. So many people...more
First - being before all others. Fast - moving or able to move quickly. Foremost - first in rank, order, or place. Wouldn't you like to be first, fast, and considered foremost in your business. Obviously, the correct answer is yes. Here are nine...more