As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives? Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division...more
You know that your business will probably grow slower than molasses in the Winter unless you joint venture and partner with other online marketers. If you're just launching your own product or service, you really need access to their lists. You need access to their contacts. You also know... intuitively, that people like partnering with their friends. They like partnering with people whom they actually know and trust. Consequently, you know that...more
Increase your sales—in five minutes. This article is the third in a series of five articles probing the five critical points influencing how you find a steady stream of customer for your business.Customers Buy BenefitsYou want more sales? Customers buy for one reason. They buy because your product or service has a benefit they want. Telling your customer your product has a 10 year warranty is a product feature. Telling them that in over 400 roofing jobs last year, there were no leaks, no call backs and no broken tile is selling the benefits your customer wants. Sell customer benefits and you will increase your sales. Why You Sell FeaturesBottom line, selling features is easier. Features are the visible things you see about products and services. Features are the things you see, touch, feel and smell. Selling features is your self-interest. The products and services are your life-blood. You live with them every day. You know them inside and out. You love talking about them!Identifying the benefits each customer wants it tough work. Customers are unique. Each buys for his or her own reason. It is easier to talk about common product features rather than uncover unique customer...more
A short and memorable web address will ensure that your new contacts can also locate you and be updated with your company's developments.Always use your corporate email address when corresponding with your networks.Incorporate a blog (an online diary) in your corporate website and invite your networks to contribute to your comments.Profile your...more
Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business because of it. Here are six ways you can thrill customers and snatch a larger market share from your...more
Private organizations must appreciate that being socially-aware is not just to donate monies to various charities every year - though this effort is laudable. It is more complex and requires a lot more coordination and corporate planning. However, the benefits of having a well-run social outreach programme can provide a great multiplier effect in terms of positive public perception and organizational identity. New admirers of this social contract can be easily transformed into a potential pool of new customers and at the same time this practice can boost employee loyalty.But how can a socially-aware organization be developed from scratch? Here are some tips:Every organization has unique short-term and medium-term goals. Ensure that the social goals that your organisation embraces are congruent with these goals. The public perception has to be clear and not confused. This may imply that your organization should be consistently supportive to a particular type of social contract for at least 5 years, which is in the medium-term. Choosing a non-profit organization to support is more than browsing through a search engine or viewing a glitzy website. Your organization should also...more
Persistence is the key working toward getting approved for a bad credit mortgage loan. There are many factors that you, as a borrower have control over that can help you get approved faster and easier. There are guidelines that most sub-prime lenders...more
Refinancing your home mortgage can come with some great perks. If you do it with no money out of pocket, you can skip one to three mortgage payments. You can save money on your payment or pay off your entire mortgage faster when you have better...more
The feedback facilitator should provide a brief introduction about his background. This is to assure the group about his competence and professionalism in directing the session.The feedback facilitator should also have the detailed bio of all the...more
How's your business going to keep growing with the holidays just around the corner? What can you do when most people don't want to spend money now?If you are concerned the cash flow won't flow and you won't have enough income for the next months,...more
Where can I get free startup ideas to help start my home business? What possible ideas can I come up? I don't know anything. I can't do anything. I have no skills.Sound familiar? I went through the same thing many times myself. But don't worry, My...more
You need to be advertising and marketing your home-based business, but what does it all mean? You need customers. You need sales! But where do you start? FFA Pages Banners Traffic Exchange Programs Reciprocal LinkingThese are just some of the ways...more