Most people trying to make a crust online (or offline for that matter) are so focused on doing just that, they ignore taking simple steps to ensure that they hang on to just as much of it as they can. Instead, they hand over large lumps of their hard-earned money in tax, usually in one of two mistaken beliefs. Either: It's a good thing, a sure sign of a civilised society. Or, If they don't, the Feds will "get them", fining them, expropriating...more
The idea of moving abroad to escape debt seems to be more of a common practice these days. People who have failed businesses or are swamped in debt believe that moving abroad will give them a fresh start and allow them to build a new life.Reading some of the comments on various UK debt forums opinions on this seem to be divided. Some people think running away from debt is too much of a risk, and creditors will eventually catch up with them...more
As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives? Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? Zippy brochures and videos, or a way for you to do something positive about the behaviors of those external audiences of yours that MOST affect your organization? What I believe you need to know about PR are two realities: 1) The right PR really CAN alter individual perception and lead to changed behaviors that help you succeed, and 2), your public relations effort must involve more than special events, brochures and news releases if you really want to get your money's worth, The underlying truth about PR goes this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching,...more
You know that your business will probably grow slower than molasses in the Winter unless you joint venture and partner with other online marketers. If you're just launching your own product or service, you really need access to their lists. You need access to their contacts. You also know... intuitively, that people like partnering with their...more
Increase your sales—in five minutes. This article is the third in a series of five articles probing the five critical points influencing how you find a steady stream of customer for your business.Customers Buy BenefitsYou want more sales? Customers buy for one reason. They buy because your product or service has a benefit they want. Telling your...more
A short and memorable web address will ensure that your new contacts can also locate you and be updated with your company's developments.Always use your corporate email address when corresponding with your networks.Incorporate a blog (an online diary) in your corporate website and invite your networks to contribute to your comments.Profile your networks and provide free links back to their own websites.Join Networking online forums like OpenBC, LinkedIn and Ecademy etc.Join Trade Associations.Ensure that your namecard has relevant contact information and keywords about what you do. Provide free content for global portals will also ensure that your website will appear high on search engines' ranking. However, this may not be sustainable in the long run as your content may be "open-source" and you will find it difficult to incorporate it in your own intellectual capital.Provide fresh ideas for media companies like television and broadcasting stations.Share your research and white-papers with public.Write book reviews and interview business authors to complement your books reviews.About the authorColin Ong TS is the Managing Director of MR=MC Consulting Pte Ltd...more
Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of business...more
Private organizations must appreciate that being socially-aware is not just to donate monies to various charities every year - though this effort is laudable. It is more complex and requires a lot more coordination and corporate planning. However,...more
Persistence is the key working toward getting approved for a bad credit mortgage loan. There are many factors that you, as a borrower have control over that can help you get approved faster and easier. There are guidelines that most sub-prime lenders...more
Refinancing your home mortgage can come with some great perks. If you do it with no money out of pocket, you can skip one to three mortgage payments. You can save money on your payment or pay off your entire mortgage faster when you have better...more
The feedback facilitator should provide a brief introduction about his background. This is to assure the group about his competence and professionalism in directing the session.The feedback facilitator should also have the detailed bio of all the...more
How's your business going to keep growing with the holidays just around the corner? What can you do when most people don't want to spend money now?If you are concerned the cash flow won't flow and you won't have enough income for the next months,...more