Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth. They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to - is almost always MORE important than the marketing medium of WHERE...more
IntroductionIn this article, a presentation is made of the differences between major credit cards (http://www.chooseacreditcard.co.uk) and credit cards offered by specific stores to their customers. The purpose of this article is to provide a general overview of major credit cards and store cards to aid consumers in making decisions regarding which lines of credit lines would be the best for them in a given set of circumstances. In most...more
An introduction to Injection Molding.Every plastic product you see needs to be shaped, and the most common method is Injection Molding. Most people using their computer to read this give no thought to how all those plastic parts were formed. Or how complex and expensive it is even to produce a ballpoint pen. Just about every part made of plastic these days is formed using some kind of an injection mold, from tiny precision parts that can barely be seen to large automotive exterior parts. Just about every industry relies on some kind of injection mold for their products.Injection molding is the forcing of molten plastic into a shaping cavity. An injection molding machine has three basic components:1) Injection. Plastic pellets are fed into a hopper and then heated up. Once they are melted they are injected under extremely high pressure into a mold.2) Mold. This is a custom designed tool for shaping and cooling the melted plastic. Two halves are precisely designed with cavities for the shaping of the part, channels for cooling the molten plastic, and an ejection system.3) Clamping. This is the part of the machine that holds the removable mold in place, keeps the two halves together...more
Many home-based entrepreneurs are gaining new ground with partnering arrangements. Although it takes many shapes, the core of the partnering concept is two or more businesses teaming up to achieve together what they can't do alone. Partnering with other businesses can help you offer a broader product or service package to a particular market...more
Some call it the 30 second commute. We call it wonderful. What are we all talking about? Working from home, of course. There's nothing more satisfying than operating a successful business from your own home office. Believe us, we know. We tried enough home-based businesses to write a book about it. Come to think of it, we did.Seriously, imagine...more
Many businesses lose money yearly because they don't think creatively about the future. They run their businesses doing what they think they should: dealing with customers, dealing with problems, ordering for their business, and paying their expenses. They act like their business is a job. They are surviving and that's it. They are not looking at the big picture. They need to use their business as a stepping stone to success. Picturing themselves as a successful business person, and setting up a plan to succeed. Many of the businesses today are started by people who have been downsized or laid off. They are used to showing up for a job and getting paid, and this is how they are operating their business. The first thing you must do is to find out what you are really good at. Many people want to know, "How can I make more money?" Unfortunately too many business people never ask themselves, "What am I good at?" They need to do so, and then ask it again every time they want to do something new. This is one of the biggest reasons businesses fail. The owners did not focus on what they were good at and did best. This does not mean you can't try something different. What it does mean that...more
The internet stands as the largest open marketplace in the world today, almost every possible product or service is being sold on the internet. With such an availability of potential monetary transactions, the preferred method of payment is the...more
There is an old expression you may have heard - to 'gild the lilly'. Basically, this means that if something is working fine, don't attempt to 'fix it', or 'improve it'. Chances are you will end up doing more harm than good. Nowhere is this more true...more
More and more businesses are seeing the value of photography in marketing their business. Websites, html emails, business cards, banners. Scanners and other digital equipment is HOT! What do you need to know about the subject of photography to take...more
Have you ever gotten frustrated when you realize that your prospects keep stereotyping you as a "salesperson"? And because of that, they don't give you the trust and openness that you deserve, and that are essential if you're going to help them solve...more
Popular techniques for individuals and business ownersNow is a good time to figure out how to cut your 2004 tax bill. Although everyone's situation is different, the National Association for Black Accountants www.nabainc.org (NABA) offers ten popular...more
I would like to determine if I am well suited for an entrepreneurial career? (Yes) (No) Mull over these thoughts... What is entrepreneurial talent and do have it? Have I tested my entrepreneurial capabilities either with a personal assessment tool...more