You may be in Mail Order, Direct Mail or you may be a local merchant with 150 employees; whichever, however or whatever you've got to know how is to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."Some of the things you can and should do include protecting yourself from expenditures made on sudden...more
"You can make a lot of money on the Internet doing nothing!" That's the number one Internet marketing myth. It's an urban legend, of course. But yet, that ideaology is still pervasive on the Internet. So, I'm here to give it to you straight. Yes, you can make a lot of money on the Internet. But you first have to take the time necessary to educate yourself on Internet marketing. And after you do that, you have to work your butt off! Now I'm sure...more
If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you sleep." Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep? The answer is an absolute YES! However, don't assume my answer in any way implies that it is a get rich quick while you sleep proposition. I know it is possible to make money via the Internet while one sleeps as I have been doing it for a little over a month. Actually, I have been utilizing the Internet to market my business and events for several years with a great deal of success, but it is only in the last month that I began aggressively selling products via my website. Over the last few weeks, between e-products and my latest book, 101 Ways to Get Your Foot in the Door, I have sold a substantial amount of product. Within an hour of launching my products I was making money. From day one, each morning when I turn on my computer I am greeted with sales. What I most like about doing this is the profit margin. With my e-products the profit is close to 100%. With my books there are shipping and handling...more
When you hear the word "debt", whats the first thought or feeling that comes to you? For most people debt is "bad" or it becomes the "enemy" and is something that should be avoided like the plague. Having debt does not make you a bad person. The more a situation is judged as being bad, the worse it gets. It's the judgement that you have around...more
Anyone who is closely related to an accountant knows that there are not four, but five seasons in a year: Spring, Summer, Fall, Winter, and 'Tax Season.' During the other seasons, we accumulate leaves, snow, and mosquito bites. During 'Tax Season' we accumulate paper. And more paper. And if you have a small business or investments--even more...more
Time was, in the country, the local "doc" was as likely to get paid with a couple of chickens as a couple of dollars. Doctors these days won't stand for that, of course, but while some people have moved completely away from barter and stayed there, others have embraced it wholeheartedly.Today I worked on a barter deal with a web designer to do search engine optimization on my web site in exchange for some articles. I HATE doing SEO, and I LOVE writing articles. This person needs articles written and is good at SEO. It's a good match.Later in the day I put together a mailing designed to entice a massage therapist into bartering for my coaching services. I have a lot of pain in my back and shoulders, and a massage would do me good, but I really can't afford monthly massages. If this works out, I will work an extra three hours a month in exchange for massages, hopefully every two weeks. Barter isn't for everyone or every situation, but it does have some advantages for the home-based business. You can usually get something you need, you can save your cash for other things, which you also need, and you get a "customer" who's willing to give you referrals and testimonials.How do you know...more
I used to see a chiropractor who handed out a little leaflet entitled "Dr. Hickman's Guide to Success in Business." It was very nice, had his picture on the front and was professionally printed. On the inside it said, "Get a job and go to work every...more
As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation....more
If you think, 'it's just an interview for a temp job -- no big deal,' that's where you're mistaken. Some wonderful opportunities, networking connections and careers have resulted from temporary positions. Temporary assignments today run the gamut...more
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? I like that "happily open up their wallets"! Your customer should be happy to open his/her wallet....more
With graduate debt averaging over £12,000, the ability to spread the cost of further education using a student credit card is obviously attractive. Adding to their appeal is the fact that these cards are relatively easy to obtain. Unlike many...more
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key...more