Can it be???Is there advertising that people actually love?You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and increase the amount of business they do with their customers every...more
Short Messaging Service (SMS) for Enterprise MessagingSMS for Enterprise Messaging - Value added servicesShort message service, usually called SMS, is a globally accepted wireless service for enterprise messaging (mobile value added services) that enables the transmission of alphanumeric messages between mobile subscribers and external systems such as electronic mail, paging, and voice-mail systems.The text comprises letters or numbers or an...more
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success. Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences - behaviors that MOST affect his or her operation. That's how external stakeholder behaviors are created that help achieve managerial objectives. In particular when managers persuade those key outside folks to their way of thinking, then move them to take actions that help the manager's department, division or subsidiary succeed. A basic public relations blueprint looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. So, two key messages radiating from that fundamental premise are (1) your public relations effort must involve more than special events, brochures and news...more
How To Avoid The Legal Pitfalls when Setting up Your Own BusinessNo matter who you are you will make mistakes at some point in your business life and unfortunately the law is not very forgiving - ignorance is not a defence. Here are some of the common pitfalls to watch out for when setting up your own business.PartnershipsA partnership is formed...more
Interested in learning how to reduce development time, save money and stay in control? Business professionals can learn how to create well-defined processes with the easy-to-manage Process Approach of Plan-Do-Check-Act.Real Tools for Real Business ProcessIn MBA courses, students come across a lot of buzzwords and the theories behind them. And in...more
The long term benefits from pay per click advertising.Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small. If you take a look at a traditional magazine or newspaper ad, the companies are using that advertising to increase their brand awareness. The purpose of the ad is to direct the customer to their products or services but there is no chance to make a sale immediately. They are referred to a website or a retailer. When search engine advertising, as potential customers search the web looking for a product or service and see the same site come up in their searches time and time again it begins to create that same brand awareness for that product or service.Over 85% of all searches on the Internet are done through search engines and they are the best tools for enhancing a company's identity. They are identity builders, and they direct targeted consumers who are looking for your...more
Every business needs money at one time or another. The process of obtaining financing can be daunting and the chances of success limited if it is approached in a disorganized or haphazard way. Lenders are conservative critters; however it is...more
Sound financial business planning means taking ongoing assessment steps looking at the business from multiple perspectives including capitalization, expansion, menu concepts, cash flow and even an exit strategy. Whether you are a chef dreaming of...more
So you want to open a restaurant? Many people come to me with their plans, and ideas after they have decided to build or open a restaurant. It is my responsibility to assist them in their planning process and determine how clearly they have thought...more
Continuing from the second article:6. About the aground mathematical model, let us to see the product k: First quantity received in 10/6/98, quantity 1,000, unit cost US$ 34.00. Second in 12/11/98, quantity 1,300, unit cost US$ 23.00 Third in...more
The Shadow knows. There used to be a radio program called The Shadow where the hero, Lamont Cranston, the Shadow, would overcome the shadowy forces of doom by clouding the vision of those around him. "Who knows what evil lurks in the hearts of men"...more
People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you are...more