A fickle stock market encourages good-humored mockery. Recently, as I watched the premiere of a sitcom, an obvious omission breached television etiquette. Silence followed every exaggerated comedic set-up. There was no laugh track. Where were the premeditated giggles from the show's "audience?" At last, the viewer determines the funny moment. It then occurred to me, the writers of this new show adopted an aspect used by investment news...more
Do you ever wonder why some people seem to get all the lucky breaks in business while others struggle to barely get by? They seem to be in the right place at the right time. Fact is, maybe they're not at the right place at the right time; maybe they just know how to make things "happen." As a business advisor I often see people begin and end a business before they have given it a chance to grow. For some reason, they seem to think that all...more
With the end of the year fast approaching, now is a great time to take stock of 2004. It is likely that your company set specific goals at the beginning of the year. As you review the past year, the question that must be asked is, "Have I achieved my goals? Has my company achieved the outcomes we set?" If your answer is yes, congratulations! If not, what stopped you?There are always unplanned occurrences that prevent us from accomplishing all the goals we set. However, our roadblocks are often as simple as getting caught up in the day to day activities of running our business. Without constant reminders of our vision and goals, they probably won't materialize. It's as simple as that. The difference between those who achieve a desired outcome and those who don't is evident. The most common causes of failure in achieving a desired outcome are a lack of goals and focus, lack of direction, lack of appropriate action and lack of being willing to risk - and risk big. On the other hand, those who seem to get the desired result have specific goals, clearly visualize what they want, have clear direction, take massive action and are willing to take incredible risks. One of my...more
Either simply a looker-on or a player in the world of business, you see millions piling into the accounts of world's most famous businessmen and naturally the question pops "How?", wondering what is the alchemy they've discovered? Yet, there is no magic here - it's mostly pure strategy. And what it takes to spot it and make it...more
Sarah is a young woman who attended one of my sales negotiation training programs shortly after taking a new job. When I asked her how she did with her salary negotiation, she replied, "Well, I didn't negotiate. I was offered $44,000 and I took it. "Why didn't you negotiate?" I asked. "Because I didn't want to start off my new job on...more
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in, you better have some substance. How can you ensure you uphold the integrity of your business and still maintain the "Wow Effect"? It just takes well executed strategic steps for business AND personal development:1. It's Already DoneAct like the goals you are working so diligently to achieve have already been reached. Walk with that confidence. Treat your leads like customers, your customers like guests in your home, and your staff like family. When you approach goals like a "done deal", you open up creativity reserves to think outside the box, access resources you didn't know you had and create opportunities for success previously unforeseen.2. Get There From HereIt is not enough to act like you have arrived; you also get to devise a strategy map to get you there. Ask for your customers' input through surveys, polls, feedback forms. Have your sales force pay...more
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. But they're not the high-octane PR firepower you need to deliver growth results like new proposals for...more
I went to my barber a few days ago. We talked about his hobby, which is playing poker, and his nephew who is a boxer, and about my job and my kids, etc., etc. I told him where my son, a high school senior, wants to go to college. It is a rather...more
Today, good credit is the one constant necessity needed to succeed in any endeavor, from starting a new business venture to purchasing a home. Without having established prior good credit and maintaining this status, re-establishing decent credit can...more
Ever since I created Unlock The Game, one of the first questions people always ask me is, 'Does Unlock The Game apply to online selling?' I've been holding off on answering that question because I wanted to get enough experience...more
Imitation is the most sincere form of flattery. But, when it comes to yellow page display ads, you better know who you're imitating and why! A yellow page ad is supposed to do one primary thing: get people to call your business. If it's a...more
According to Pricewaterhouse Coopers, investment by institutional venture capitalists in startups grew from less than $3.0 billion at the beginning of the 1990's to over $106 billion in 2000. Although venture capital volume has retreated...more
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