About four years ago a friend told me one night that she had an interview the next week and was looking for some comfort as she was extremely nervous, as most people are about interviews. I thought back on my my carreer and realized that in the nine year of my career I had been to thirteen interviews and, more importantly, that I had received a job offer from every one of those interviews. I did not accept all the offers, but the point is that I...more
One of the best projects to undertake as an online marketer is to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. It can be described as "breaking the ice" with your potential customers. The best way to generate a warm market is with lead generation marketing tools. A marketing tool is a tool that people use to create what we call...more
Never a 2nd chance to make a 1st impression, or so the saying goes. We all know that when someone is introduced into your work environment for the first time, their peers size them up immediately. How they are dressed, how they talk, and how they set up their workspace. Especially in large companies, where there is constant personnel movement, keeping up your appearance is a full time task. In smaller companies, how you compose yourself from Day 1 is of utmost importance. We will start with the basics: Work Clothes: Dress up. Not in terms of church going attire, but as your immediate superiors. In cases where there is a big gap between your level, and that of your manager, than take the all but 1 approach. If your boss wears ties with his suit, then leave that out. If he wears a jacket, but no tie, then wear a nice shirt and pants. In all cases, you have to stand out and be noticed against the grain. When companies look to cut staff, they want to keep those that they feel are flexible, and like-minded. Fitting into their image gives your boss the impression that you will follow his lead, and make yourself an asset for his goals. The bible has a verse about respecting the Sabbath,...more
Every year, thousands of business owners and financial managers are faced with the task of obtaining attractive financing for equipment their firms want to acquire. Snaring the best leasing arrangement requires only a bit of planning and a smidgeon of finesse. You can save time, land a better lease deal and make the leasing experience less of a...more
In 2003, venture capitalists and investors dispense over $18 billion to promising young US companies, according to VentureOne and Ernst & Young Quarterly Venture Capital Report. Less documented and reported is venture leasing's activity and volume. This form of equipment financing contributed greatly to the growth of US start-ups. Yearly, specialty...more
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking? They don't just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here's how you can become one too... 1. Your first step is to define your niche. Don't just choose the whole of your industry. Choosing a particular area that has relevance for people's lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people's money, talking about investing for your children's education and further education will bring you better results as specific situations and articles will bring you into the mind of the journalists. 2. Get your press release written - who you are and what you do...more
It sounds simple- right? You are where you THINK you are! And it is simple but do we practice it? Of course we are where we think we are! The question is where do YOU think you are? It's a principle I talk about all the time. Everything we do, we...more
The Importance of setting appointments is crucial to running a business. They are the key to a successful business.When making appointments try to make your call between one and two minutes maximum. Practice keeping your calls to this time scale,...more
Has your broker ever told you that a stock is "overbought" or "oversold"? He probably went on the explain that the stock you own (I hope you didn't) had gone down so far that it now was oversold and due for a rally. He might also have encouraged you...more
Every stock market investor faces one primal enemy. An enemy so perverse, it will drive thousands of investors from the stock market through its ability to defeat even the most practiced investment strategy. Who is this enemy you ask? Your arch...more
"It's no good! I'm just *hopeless* with figures!"If you've ever said that to yourself then don't worry - you're not alone.Many people believe themselves to be math phobic or "numerically challenged". However the fact is they are probably not...more
Have you ever been in the situation where you have become so focussed on achieving a goal that you have done so at the detriment of everything else in your life?The 'All or Nothing' SyndromeIn a coaching session I had with one of my clients this...more