One very important wealth creating habit is to set up a concrete plan that you can actually follow. You see, wealth takes planning, and is usually the result of taking a set of orderly, progressive steps from where you are now to where you want to be financially. Why is this a top wealth creating habit? Because the most extraordinarily wealthy people on the world did it this way. Less than 7% of the wealthiest people in the world received an...more
Have you ever heard the phrase, "Thoughts are things and words have wings?" This phrase is the perfect expression of the principle of prosperity. How you think about and talk about your level of prosperity is what actually manifests in your life. How many times a week do you wistfully say to your companion, "Oh, I'd love take a break and go to Mexico, but it's too expensive and I'll never be able to afford it"? Or how many times do...more
You do if you're a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most. In your own best interests, here's what you'd better be doing about them. Accept the fact that the right PR actually CAN alter individual perception that leads to the kinds of changed behaviors that can help you succeed. That confidence will position you to do something positive about those behaviors. Specifically, to create actual behavior change among your key outside audiences which leads directly to achieving your managerial objectives. But is there a roadmap available that will get everyone working towards the same external audience behaviors, and that insures that your organization's public relations effort stays sharply focused? There sure is, and the blueprint goes like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public...more
A few years ago, many of us would have had a light chuckle to ourselves if someone mentioned that you could borrow money to buy a house with only the promise of solid future earnings. But today this is a regular occurrence. Many of the industry's non-conforming lenders are selling these financial products to many happy consumers, with most of...more
I hear it all the time. "What should I do about . . .?" As a business owner you're faced with the daunting task of making all the decisions that affect your business. Should I remain a sole proprietor, become an LLC or is an S Corp better? Should I start using an electronic PDA or stick with my trusty, but out-dated, Day Runner? In what...more
MARKETING STRATEGIESAn enterprise may adopt different marketing strategies dependent on the size and position of the business in its industry. The marketing strategy adopted may prove crucial to generate sales. These marketing strategies are often the result of competitive forces. The different techniques to tackle marketing opponents, or defending one's turf against competitors, are dealt with. • Market challengersIn order to expand market share it will often be necessary to compete against other businesses delivering similar products and services. Such enterprises may choose to undertake one of the following; Challenge the market leader by capitalising on unserved or poorly served markets; challenge enterprises of a similar size who are performing poorly and who are underfinanced; and challenge smaller enterprises who are poor performers and underfinanced. Before competitors are challenged, some groundwork is required on; Who the competition is; the financial standing of competition; the market share of competitors; the goals and assumptions; strengths and weaknesses; probable reactions from competitors.Once that is taken care of and enough information...more
What is bad PR? Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external...more
Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more. Of course - your products and services in general need to be good. If...more
As a small business owner, it's wise to familiarize yourself with some key deductions that may reduce your tax bill for 2004. Employee Benefit Plans - You may deduct contributions to employee benefit plans (such as health insurance plans and...more
Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the...more
Are you a victim of any credit card fraud or identity theft? Then you definitely need an enhanced defense from those menaces. You can get superior security from http://www.gotocreditreport.com. Actually, those financial offenses take place due to the...more
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for leased...more