I recently received an e-mail from an Internet marketing colleague. Actually, it was a series of e-mails. Everything started out pleasantly enough, he initially e-mailed me to tell me that he clicked on my ClickBank payment link and it wasn't working properly, which I appreciated and thanked him for. But it didn't end there. He immediately bombarded me with a slew of e-mails offering me various tips and suggestions. None of the suggestions were...more
If you think you've seen and heard everything there is to say, The NEW Game of Business brings new distinctions and a fresh perspective to the world of business.This slim, easy-to-read soft cover book is so good that it should be required reading in business schools around the world. Every entrepreneur and every company employee, from the janitor to the CEO should read and reread this book. The author's quote in Chapter Five quite nicely...more
With the plethora of big-business entities jockeying for the money of students on the path to becoming well-to-do responsible consumers with a house, car, and 1.5 children, it's often missed that the US Government is the first place to start when planning student finances.Scholarships, traineeships, fellowships, loans: Uncle Sam is nothing if not prolific in the diversity of programs available. For most students, the acroynm FAFSA is their first encounter with the cold hard seriousness of bureaucratic forms, most commonly dealt with before the dreaded and stereotypically cryptic IRS forms such as the 1040.The FAFSA (Free Application for Federal Student Aid) is a free form and free service provided by the Department of Education. If you do not fill it in you will not be eligible for federal (government-backed) student loans. However, you will still be eligible for private, or alternative student loans.Almost every school sets its own deadline for when the different forms of financial aid are due. Some may be as early as the second week of January and some have no deadlines at all. It is strongly recommended to check with your own school's financial aid office to find out exactly...more
There are a great many books and web sites devoted to real estate investing out there, but most of them concentrate on one specific area of investing. It's often hard to find a general description of real estate investing, one that lists the various real estate investing strategies and how to get started. That's what this article will set out to...more
You need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a customer ?B = _____________What is your gross profit, as a percentage of revenues?C =...more
ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. You must actively cultivate referrals; otherwise you're just leaving it to chance.Referrals Start with Great ServiceThe foundation of great referrals is great customer service. A large part of your business can be generated through referrals. Make an investment in your business and your client's satisfaction by doing excellent work.Characteristics of a Referral SourceUnderstanding the characteristics of a strong referral source, allows you to spend your time with the most qualified prospects. Below are the conditions of the optimum referral source:Must have a relationship with your target client Must understand your target client profile Must be educated on what you do Must respect you and your company Must be respected by your target client Must be motivated to refer clients to you Existing ClientsYou should regularly ask for referrals and you should have a formal referral program with your existing client base. We simply send a letter out regularly to our clients explaining that we would rather spend our...more
Client satisfaction starts with meeting or beating the contractual obligations of the relationship. There are also some intangibles that can help you to over deliver to a client. MeetingsIn most organizations it's easy to deliver additional value...more
Most consultants I've talked to don't spend any time trying to recover inactive clients and it's a big mistake. We tend to magnify the problem we had or just want to move on, but sometimes a simple apology and offering to make things right will bring...more
There is a saying that goes, "The best offense is a great defense". Nowhere is that applied better in the corporate world than in the intelligent use of email. In this age of technology, E-mail is a multi-purpose tool that can be adapted into each...more
Good credit is everyone's dream. A wise use of credit can go a long way. It certainly makes certain goals in life (like acquiring business loan from bank) easily attainable.But the key question remains: "What does it take to achieve 'Triple A'...more
When I look around at all of my friends, and a lot of my family, I see a lot of people living from pay check to pay check, under monetary stress. These same people watch the Calendar for payday like a hawk. Pay their bills, and then open up the...more
With the advancement of computer simulators, anybody can repeat all the business routines before he goes to the real world, and have the opportunity of relaxing from the tedious work with numbers. The businessman can concentrate more on the human...more