It's that time of year again, when all Canadians rush to their mailboxes, their corner stores or their neighbor's houses to read the latest edition of Maclean's Magazine.For those who don't know it, Maclean's is the Canadian equivalent of Time or Newsweek, and the time of year is the annual Top 100 Employers report - the employers who issue more than just a paycheck (although right now a paycheck would be quite a treat!)Being the frugal shopper...more
I recently received an e-mail from an Internet marketing colleague. Actually, it was a series of e-mails. Everything started out pleasantly enough, he initially e-mailed me to tell me that he clicked on my ClickBank payment link and it wasn't working properly, which I appreciated and thanked him for. But it didn't end there. He immediately bombarded me with a slew of e-mails offering me various tips and suggestions. None of the suggestions were...more
If you think you've seen and heard everything there is to say, The NEW Game of Business brings new distinctions and a fresh perspective to the world of business.This slim, easy-to-read soft cover book is so good that it should be required reading in business schools around the world. Every entrepreneur and every company employee, from the janitor to the CEO should read and reread this book. The author's quote in Chapter Five quite nicely summarizes the topic of this book. Mitchell Axelrod says this "I help you get from where you are, to where you want to be." The new game in town is that of reciprocity and no longer does the businessperson with the most toys win.Consumers are tired of turning on the television every day to more bad news about badly run businesses. Corruption and scandal seem to rule the day and all this negativity takes a toll on the economy and well being of those who sell and those who buy. Mitchell Axelrod advises that thinking outside the box is so outdated that businesses need to throw away the box entirely and begin playing "The NEW Game of Business." This game is inclusive rather than exclusive and it is based upon service. Reading this book will help teach...more
With the plethora of big-business entities jockeying for the money of students on the path to becoming well-to-do responsible consumers with a house, car, and 1.5 children, it's often missed that the US Government is the first place to start when planning student finances.Scholarships, traineeships, fellowships, loans: Uncle Sam is nothing if not...more
There are a great many books and web sites devoted to real estate investing out there, but most of them concentrate on one specific area of investing. It's often hard to find a general description of real estate investing, one that lists the various real estate investing strategies and how to get started. That's what this article will set out to...more
You need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a customer ?B = _____________What is your gross profit, as a percentage of revenues?C = _____________The value (V) of a customer is:V = A X B X CWe learned with our network consulting company that the average life of a customer was about 2 ½ years and the average yearly expenditure was around $10,000. With a gross margin of 35%, each client was worth $8750 to the company.$10,000 X 2.5 * .35 = $8750If you haven't used this simple formula before, it can totally change how you view customer acquisition, retention and customer service. Normally you'll want to spend about 10% of current or projected revenues on customer acquisition. This formula allows you to accurately project what a customer is worth to you over their customer life cycle.A valuable concept to learn and leverage is to go to great lengths to keep a good customer. The simplest and least intensive marketing efforts are those that you do for existing customers. Stay...more
ReferralsA substantial part of your business can come from referrals. The key is to provide extraordinary customer service and educate your clients and influencers to this fact. You must actively cultivate referrals; otherwise you're just leaving it...more
Client satisfaction starts with meeting or beating the contractual obligations of the relationship. There are also some intangibles that can help you to over deliver to a client. MeetingsIn most organizations it's easy to deliver additional value...more
Most consultants I've talked to don't spend any time trying to recover inactive clients and it's a big mistake. We tend to magnify the problem we had or just want to move on, but sometimes a simple apology and offering to make things right will bring...more
There is a saying that goes, "The best offense is a great defense". Nowhere is that applied better in the corporate world than in the intelligent use of email. In this age of technology, E-mail is a multi-purpose tool that can be adapted into each...more
Good credit is everyone's dream. A wise use of credit can go a long way. It certainly makes certain goals in life (like acquiring business loan from bank) easily attainable.But the key question remains: "What does it take to achieve 'Triple A'...more
When I look around at all of my friends, and a lot of my family, I see a lot of people living from pay check to pay check, under monetary stress. These same people watch the Calendar for payday like a hawk. Pay their bills, and then open up the...more