%20of%20the%20top%20managers.%20Many%20business...){kind=link}
The Top 10 Reasons Businesses Succeed by:Jan B. King
Only one of every 5 businesses makes it to its 5th year
, and fewer still make it to 10 years. What do the successful businesses have in common?1.The experience and skills of the top managers. Over half of business failures are directly related to managerial incompetence.
2.The energy, persistence and resourcefulness (the will to make the business succeed) of the top managers. Many business owners have failed or come close several times before their "instant" success. Don't give up.
3.A product that is at least a cut above the competition and service that doesn't get in the way of people buying. There must be a compelling reason to buy; the product is great, the people love to provide service, and the buying experience is easy and fun.
4.The ability to create a "buzz" around the product with aggressive and strategic marketing. Make scarce marketing resources count. Do as much homework about your customers and their choices as you can before investing your marketing dollars.
5.Deal-making skills to sell the product at the highest possible price given your market. It comes down to your customers' perception of the value of your product and sometimes the power of your personality.
6.The ability to keep developing new products to retain and build a customer base. Consider gradual product development based on improvements to the current product line and sold to the current customer base.
7.Deal-making skills to work with resource suppliers to keep costs low. Keeping costs lower than competitors' and continuing to look for cost reductions even when the business is profitable is key.
8.The maturity to treat employees, suppliers and partners fairly and respectfully. Trust and respect result in productivity increases in ways that may be difficult to see and quantify.
9.Superior location and/or promotion creating a connection between your product and where it can be obtained. Studies have shown it can take seeing your product or name seven times before a customer is ready to buy.
10.A steady source of business during both good economic times and downturns. Over the long term, develop a product mix that will include winners during good economic times and other winners when times are tough.
About the author
Jan B. King is the former President & CEO of Merritt Publishing, a top 50 woman-owned and run business in Los Angeles and the author of Business Plans to Game Plans: A Practical System for Turning Strategies into Action (John Wiley & Sons, 2004). She has helped hundreds of businesses with her book and her ebooks, The Do-It-Yourself Business Plan Workbook, and The Do-It-Yourself Game Plan Workbook. See www.janbking.com for more information.
You have permission to publish this article electronically or in print, free of charge, as long as the byline is included. A courtesy copy of your publication would be appreciated.
janbking0191@sbcglobal.net Olympic Games parties can add fun, excitement and achievement to your workday by:Jerry Busche Promotions That Build Profit by:Kahtleen Gage Why News Releases Fail by:Paul Krupin Improving Your Bottom Line Through Vastu by:Robin Mastro Five "How to be a Better Speaker" Articles by:Sandra Schrift How To Save Money On Your Mortgage by:Tom Levine How CEO's Can Use Axiology To Improve The Bottom Line Part I by:John Beaton and Mitch Axelrod Maintaining Small Town Charm In An Ever-Changing World by:DeAnna Dipo Image Does Matter by:Lorraine Pirihi How to Hire the Right People by:Lorraine Pirihi Make a Decision and Take Action! by:Lorraine Pirihi How to Network Your Way to Success by:Lorraine Pirihi The Pitfalls of Procrastination by:Lorraine Pirihi