In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients. Regardless of the industry you are in image is a part of your marketing. Take the real estate industry. An often-overlooked part of marketing is the image an agent projects. This includes marketing collateral, clothing...more
Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. In addition, because of the entertainment slant of most media today, audiences want a presentation delivered with animation, humor, and pizzazz.If you would rather spend your time preparing your content than reading a book on public...more
Centuries ago great speakers often spoke two hours and more. But today when sound bytes on television news are the norm and serious problems are solved in an hour on a television drama, audiences are most interested in speakers that get their points across in a short period of time. In a speech delivered to a Women in Communication audience, Patricia Ward Brash said, "Television has helped create an impatient society, where audiences expect us to make our point simply and quickly."Today great speakers are noted for their brevity. Billy Graham, in a recent city-wide campaign in Cincinnati, spoke about 20 minutes each night. Theodore Sorensen in his book, Kennedy, gave guidelines by which President Kennedy prepared speeches. No speech was more than 20-30 minutes. He wasted no words and his delivery wasted no time. He rarely used words he considered hackneyed or word fillers. As Purdue communications professor and researcher Josh Boyd wrote, "In physics, power is defined as work divided by time. In other words, more work done in less time produces more power. In the same way, a speaker's message is most powerful when he [or she] can deliver a lot of good material in a short...more
Let's start by taking a look at 7 key elements of an adjustable rate mortgage:1) ARM defined: While a fixed rate loan is constant and never changes throughout the life of the loan, an adjustable rate mortgage changes periodically. The interest rate of an ARM goes up and down based on whatever external index it is tied to. Add the lender's...more
If that sounds like you, here's what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise. PR that uses a fundamental blueprint to deliver external stakeholder behavior change - the kind that leads directly to...more
On Jan 1st 2005 a new online payment processor and wealth-building system will be arriving on the Internet. PayAce's CEO Pedro Dispenza kindly took time out to answer some questions about this new service. Interviewed by Bryan Small 2004 [Bryan] Pedro, PayAce - ANOTHER online payment processor? Does the online community need another electronic payments system? [Pedro] I believe that with the number of people that daily gain access to the internet, there will be room for many similar service providers, just like there are many different banks in the real world. [Bryan] In a nutshell, could you give a brief overview of what the PayAce system can offer individuals that other payment processors can't? [Pedro] We are truly international, having no borders thus gives the individual access to the entire world. [Bryan] What can PayAce offer to merchants that are interested in this system? [Pedro] With the multicurrency support we offer, the incredible variety of payments methods to fund an account and with an international audience, merchants will increase their sales. [Bryan] There's a lot of competition out there. How do you think you'll fare? [Pedro] We believe by offering a very...more
Cell phone accessories would include antennas, batteries, cases, faceplates, holsters, holders, hands free kits and a few others. Antennas are to boost your signal and an additional battery may be a good precaution. A car charger could be a good...more
Cellular phones are used by millions of people in the United States and around the world. They are such a great device! With a cell phone, you can talk to anyone on the planet from just about anywhere! These days, cell phones provide an incredible...more
Last week, I cheated on my long-time lover Google, with my old boyfriend Yahoo. And ever since that day, I have considered becoming a bigamist.(To full understand what that crazy drivel was about read my last article about how to get your RSS feed...more
With all the excitement regarding high protein diets, one area that is often not talked about is a diet rich in protein can be a major contributor to bad breath. Actually, there are several causes of bad breath, many of which most people have given...more
Here are 8 things to consider, when evaluating lenders online: Website Design Privacy Policy About Us Popularity Reputation Short Form Points, Fees, Terms and Rates Communication1. Website Design: The webpage is, in fact, the storefront of the...more
Dear Reader,These articles will provide a step by step guide on how to start and run a home based business based on my experiences and other home business owners. This is part 1 in a series of 5 articles. They are written in a basic format and...more