If you're like most people, you probably started with wonderful ideas of fulfilling your dreams, to be successful and to take charge of your own destiny.I hope you have achieved those or are well on your way.You wouldn't think of starting your business without a business plan and you shouldn't even consider marketing your product or services without a marketing plan. A solid business plan and marketing plan are your roadmaps to...more
This beautifully laid out trade paperback has a gorgeous and practical design both inside and out. I recommend you read this book with a highlighter and a pen and be ready to take copious notes in the blank pages thoughtfully provided between chapters.Manners That Sell: Adding The Polish That Builds Profits should be required reading for high school and college students and for anyone already in the business environment. Once upon a time, good...more
If your key - that's KEY - outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in show room visits; prospects starting to do business with you; community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities. Do you agree that you need behavior change among your most important outside audiences that leads directly to achieving your managerial objectives? And that you then need to persuade those key external stakeholders with the greatest impacts on your organization to your way of thinking, and help move them to take actions that allow your department, division or subsidiary to succeed? In other words, you may need public relations activity that can deliver results far beyond publicity tactics. And a public relations premise like this...more
In my work with hundreds of coaches, consultants, and small business owners, I have found that there are specific actions that have created their success. Here are seven success elements that they use effectively to earn $100,000 plus a year. By focusing on these important elements, you too can grow your business to reach this goal. Six-Figure...more
The word 'investments' is one that most of us are familiar with hearing in financial context. For many of us, it may make us thing of big business and vasts sums of money, but there's much to the world of investments than multi-million dollar deals.Although it's true that, at the top level, investments may run into many...more
As a work at home Mother, I know the value of a deal. Any smart business person knows that the best way to make money is to SAVE money.Recently my husband quit his 9 to 5 salaried career to work from home with me. In order to afford this we had to take a good long look at our typical expenses and determine what we could do to cut our costs.We quickly realized how much money is spent to make money. A quick peruse through our refrigerator revealed a lifestyle of haste. Almost our entire diet consisted of prepared foods. We made a pact to take turns cooking meals and freezing leftovers to see how much money we could save.What we found out is that it was actually easy to cut our grocery bill in HALF on a consistent basis, simply by preparing our meals! It may not take a rocket scientist to figure that one out, but it was shocking to us to see how much money we had been spending simply for the convenience of quick meals to support our unbalanced, quick paced lifestyle.Food that may have been wasted in the past is now the source of one or two more meals. We freeze a lot of food so that it doesn't feel so much like eating leftovers and when we shop we look for deals. We...more
Being an entrepreneur and running a successful home-based business is stressful at times, and can be hectic. Success within a home-based business though, absolutely demands time management skills, or the chores that need to get done will be left...more
I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also...more
Most with excellent keyboarding skills wonder if it is possible to use this talent in a home business venture. Unfortunately, many would be entrepreneurs often fall prey to the misleading ads on and off-line recruiting work at home typist. Most of...more
According to a recent survey, 52% of job candidates polled lied on their resume about having a college degree. Here are 3 brief horror stories: A new Director of Logistics and his family were actually loading the moving van provided by his new...more
Allowing the audience to ask questions after your presentation is an excellent way to reinforce your message and to continue to sell your ideas. In addition, because listeners can ask for clarification, audience members are less likely to leave your...more
People remember best what you say last. In a presentation, what people take with them to put into action or to connect with what they already know depends to a large degree on how you end the presentations. So in one sense, the end of your...more