OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives. Here's how you can make it happen. Accept the fact that the right PR really...more
Over the past several years credit repair organizations have gained a bad reputation due to unscrupulous companies stating that they can clear your credit report. Clearing your report was not the problem, but stating that they could give you a clean credit report or a new credit file was. It is against the law to create a new credit file using a federal taxpayer identification number, or any number other than your own social security number....more
December can be a trying time for small businesses. The year-end rush to close clients in order to meet target year-end sales goals can leave a person feeling stressed, overworked, and definitely, not in the holiday spirit. Last year around this time, you were probably forecasting sales figures for 2004, and now, getting ready to do it again for 2005. When running your own business, it becomes immediately apparent that monthly, quarterly, and yearly sales resemble the layout for a roller coaster. It's challenging to devise consistent sales figures when the process of doing business fluctuates continuously.1) Take a deep breathBecause you didn't reach your forecast doesn't mean you did something wrong, so take a deep breath and relax. Failure serves as great fuel, in my opinion. Not meeting your sales will give you the drive needed to ensure totals are met next year. Jennifer Beasily, a small business owner in Tampa, Florida, stated, "After reviewing 2003 sales, I took an extensive look at what I was doing and what I wasn't doing. Hindsight is 20/20, so I used last year's information to ensure that 2004 sales would be better and they were. Now, I'm taking the same...more
Real estate investment takes motivation, drive and ambition on your part if you want to see your hard work turn into a huge profit. If you, yourself don't have the enthusiasm, chances are, your real estate investment days won't last long or make you much money. But, if you do, the possibilities are endless and so is your financial gain.So, don't...more
There was something about the way "Super Fly" Jimmy Snuka jumped from the third rope of the wresting ring onto his opponent that made me want to be a professional wrestler. I couldn't wait to become a star of the wrestling ring.But when I shared my dream with adults, I was told that girls weren't born to be wrestlers. That was a boy's job. I...more
You've made the plans, built the quality system and conducted the audit. So how do you register your company as ISO 9001 conformant? And how can you be sure you're getting the most value for your investment? Here's how the process works.Certifying Your Company for ISO 9001After your company's ISO 9001 audit, you will want to register your company to show that you've met the requirements. And to do this effectively, you will need to follow eight essential steps.1. Finding a RegistrarYou'll need to begin searching for an ISO registrar during the 2 to 3 months your company is still building its quality system. You can search the Registrar Accreditation Board (RAB) at http://www.rabnet.com to select the registrar right for you.2. Selecting a RegistrarSelect a registrar that has experience within the scope category of your specific industry, which you can also find on the RAB site. Keep in mind accreditation, scheduling issues, fees and comfort level when selecting the registrar right for you.3. Creating an ApplicationA company and a registrar will agree on the application, contract. This defines the rights and obligations of both parties, and includes liability issues, confidentiality...more
Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers...more
Good ideas are literally "a dime a dozen". Individuals conceptualize revolutionary new products and new services with each passing minute of each day. Although there is such a steady stream of ideas that can be marketed successfully and developed...more
1. On Benjamin Franklin:In 1757, Benjamin Franklin published "The Way To Wealth", a basic summary of his 25 year "Poor Richards' Almanac." In "The Way To Wealth", Honorable Mr. Franklin states the following:"Then since, as he says, the borrower is a...more
A) If you are going to transform yourself into a financial wizard, with money, security, and assets, then you need to begin this transformation by clearing out the cobwebs, and making way for a new tomorrow.B) We are all perfectly capable of becoming...more
Bridging finance, also referred to as "bridge loans" and "bridging loans", have nothing at all to do with re-constructing the London Bridge. Bridging finance is typically a short-term loan that a business uses to supply cash for a real estate...more
The single most expensive stock market trades are those made with emotions, but, of course, you are not an emotional trader are you? Before you bought that stock, mutual fund or Exchange Traded Fund (ETF) you did your research to be sure that what...more