Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. It's simply a matter of understanding who you are marketing to - your ideal customers - and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you. Another aspect of marketing is...more
No matter how great your idea is, if the market isn't ready for it, or if it's already saturated, you just won't profit from it, at least not at the moment. So how do you know if it's just another great idea or a money tree ripe for the picking? How about some basic market research. There are a few ways you can go about this. You can hold a focus group, you get a bunch of people together, explain the concept to them, with mock...more
The complete article together with preactical excersises and Coaching tips can be found at www.my1stBusiness.com.Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.The media is hungry for business stories. But sometimes it seems that the business community doesn't’t blow its trumpet often enough. If you get the opportunity to talk about your business in the press or media, it’s important to get it right. Getting on the radio can be a great tactical move as part of your overall publicity effort. We offer some easy steps to get you on air.Do your homeworkYou need to know exactly which radio shows you want to target and why. Before rushing into getting an interview, answer the following questions:Which radio show will be interested in me/my product/service?Who are the audience that I want to speak to? Why will the radio show host want me as a guest?Are...more
Defining a long-term investment in the stock market.For some "long term" would mean holding a stock position over the weekend. For others, it may mean holding a security for at least 1 year for the purpose of declaring a long-term capital gain, thus saving on taxes.The rigid definition of a long-term investment in the stock market would be holding...more
Leaving school, getting a new job, or even a raise at your current one, has most people considering their next great purchase. Few think about the affect this could have on their future. Rather than pay down the debt they carry, many ponder, "What can I buy now"? The greatest purchase anyone can make is their future. Each year as you...more
You know the game, don't you? Someone invites you to help them solve a big problem and every great suggestion you make is met with, "Yeah, but that won't work becauseĀ ." Frustrated and defeated, you finally give up. Next time someone tells you about a problem, use these steps. 1. Listen politely, without offering any suggestions. Remember, it is not your problem. 2. Affirm that the problem is really important. Just say, "That sounds like a really big problem." 3. Ask, "What have you already tried (thought of) doing about the problem?" You learn all the suggestions to scratch off your list. And you subtly reinforce the capabilities of the person with the problem. 4. After you hear the answer, ask, "How did that work out?" You invite the problem holder to rethink his or her own challenge. Often that leads to a solution on the spot, with thanks to you for your brilliant suggestions. (Of course, you have not made any suggestions, but that doesn't really matter.) 5. Ask, "Is there anything you would like from me?" Often the answer will be, "No thanks, I have figured out what to do next." If you are invited to do something more, you can choose to accept or decline with a...more
Credit Card Management Services, Inc. is a fully licensed 501(c)(3), non-profit, credit counseling agency whose mission is to provide compassionate, professional debt management counseling and education in an ethical manner with efficient, timely and...more
Home equity loans and home equity lines of credit continue to grow in popularity. According to the Consumer Bankers Association, during 2003 combined home equity line and loan portfolios grew 29%, following a torrid 31% growth rate in 2002. With so...more
As we near the end of summer, here is a question I have for you, "Are you using the right form of energy to grow your business?" Are you having trouble growing your small business as fast as you want? Are you making all the right moves and still...more
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There...more
As a busy executive, you face some extremely difficult challenges like creating and dominating new markets or finding and keeping the best people. But then, like many executives, do you find yourself spending too much time solving everyday problems...more
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge.GAINING BUSINESS INTELLIGENCEIn an increasingly competitive world, using your client database smartly, to gain a...more