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Tips to Energize Your Presentations by:Sandra Schrift

"There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. To the cognition of the brain must be added the experience of the soul." - Arnold Bennett (1867-1931)Ask yourself, "What is the audience feeling?" and "How would I like him/her to feel?" You need to be aware of: How frequently you use positive emotional words. How you moderate the use of negative emotional words.Here are...more

A PR Question For Chinese Managers by:Robert A. Kelly

As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers - tutored as they have been by European, North American and other PR specialists - continue to apply major public relations emphasis to print and broadcast communications tactics. In other words, do they still see PR through the lens of simple publicity, as many in the West still do? Or, do the best among Chinese...more

Site Design....Site Disaster....What Do Your Visitors See? by:Debbie Reyes

So you got your own website now. Exciting isn't it? You're ready to start putting your website to work for you. What will you do first? So many ideas going through your head...you want to make it the best website on the internet. You want to make it unique and different from anyone else's. So many ideas popping in and out of your head you want to do so much. After all besides things in our home, when do we really get to design anything? Before we know it we have added a little of this and a little of that and maybe some more of this. It's almost like waving a magic wand over everything giving it color and making it pretty. To us, our web site looks great we have color and we have animated graphics we also have a lot of content, after all that is what gets website recognition, isn't it? But wait, take a closer look, is all that content really necessary? We know google likes content but maybe some of us are confused as to which kind of content google is looking for. I admit, I once thought content is content. But I was very wrong, not all content is created equal. If your website is a business related site then your content should be business related as well....more

New Credit Scoring Model Could Help Millions by:James H. Dimmitt

Mark and Beth, a young married couple in their twenties, established a goal to buy a home within the first three years of their marriage before starting a family. They budgeted and used their money wisely in order to save for the down payment. Whenever they purchased something they always paid cash - no credit cards for them. Why waste money by...more

Hurdles to Cross Cultural Business Communication by:Neil Payne

International businesses are facing new challenges to their internal communication structures due to major reforms brought about through internationalization, downsizing, mergers, acquisitions and joint ventures. Lack of investment in cross cultural training and language tuition often leads to deficient internal cohesion. The loss of...more

Attracting Clients With Ease by:Bernadette Doyle

Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. The reality, however, can be somewhat different, and the whole process of finding new business can be a time consuming challenge full of uncertainty. Some would be entrepreneurs are so intimidated by the idea of finding clients that they never put their dreams into action. Others start promising businesses, yet give up disillusioned by the frustrating lack of clients. Some die-hards persist, but at great emotional and financial cost as the uncertainty about attracting and maintaining clients takes its toll.But it doesn't have to be this way. There is a way to reverse the sales process. Imagine, if you will, a situation where instead of having to go out and chase new business, qualified buyers are seeking out YOUR expertise. Imagine putting your marketing efforts on 'automatic pilot' so the right...more

How to Achieve E-commerce Success -You Gotta Plan! by:Heidi Richards

Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what...more

The Fine Art of Relationship Marketing by:Heidi Richards

"Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises." - Heidi RichardsThe buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship...more

It Takes Two - How to Cultivate Profitable Alliances by:Heidi Richards

"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative...more

Monday Morning Mindfulness 08/23/2004 by:Sandra Schrift

Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like to be paid...more

BOOK REVIEW: Performance of Financial Institutions: Efficiency, Innovation, Regulation By: Patrick T. Harker and Stavros A. Zenios by:Andy George

BOOK REVIEW: Performance of Financial Institutions: Efficiency, Innovation, RegulationIt is rare for a financial text to be written by a Cypriot author yet one of the authors (Stavros A. Zenios) is a Professor at the University of Cyprus.The aim of...more

Defining Success Your Way! by:Ann Ronan, Ph.D.

In my career advising practice, I often find that my clients are not clear about what success means for them. Our society defines success primarily around three elements: power, money and fame. Many of you reading this may be saying, "wait a minute...more
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