Dressing appropriately for job interviews is one of those areas that puzzles some people.Should you dress conservatively or wear casual attire?What colors work best?What types of shoes should you wear?As a rule, you should dress conservatively for most job interviews. Remember, you only get one shot at making a good first impression.Here are some basic dress for success tips: Research how people in a particular field/organization dress and then...more
You've just been granted an on-site interview in another town. Hurray!This means you'll be traveling to an employer's location so that they can further evaluate you for a specific job position.Before you make any travel arrangements, it's a good idea to discuss who will be paying for your trip - you or the employer. If you're paying, find out if you'll be reimbursed. It's a good idea to save all your receipts...more
You have invested a lot of time and energy on writing a business plan just to get a loan or to attract an investor. What do you do when you get the money or, worse, should you be turned down?Do you just file it away? That's like investing in a boat that remains parked in your driveway after its inaugural voyage.Instead of filing it away or leaving it on a shelf to gather dust, why not capture more return on your investment? To gain a clearer perspective, convert your investment of time and energy into a dollar amount. Then, you'll think twice before filing your business plan away.Ways to capitalize on your investment Expand the marketing section for an ongoing planning document, or for periodic reviews, or for revising marketing strategies. The historical data, projections, competition surveys and analyses are valuable bases for updating the data into a working framework. The material is a convenient reference for when you are asked to make an oral presentation, to write an article, to provide background data for ad copy or for other promotional activities. Save the various sections as templates for any number of purposes. Some of these can be used for decision-making,...more
Most people trying to make a crust online (or offline for that matter) are so focused on doing just that, they ignore taking simple steps to ensure that they hang on to just as much of it as they can. Instead, they hand over large lumps of their hard-earned money in tax, usually in one of two mistaken beliefs. Either: It's a good thing, a...more
The idea of moving abroad to escape debt seems to be more of a common practice these days. People who have failed businesses or are swamped in debt believe that moving abroad will give them a fresh start and allow them to build a new life.Reading some of the comments on various UK debt forums opinions on this seem to be divided. Some people think...more
As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives? Special events that attract a lot of people, or public relations that persuades your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed? Zippy brochures and videos, or a way for you to do something positive about the behaviors of those external audiences of yours that MOST affect your organization? What I believe you need to know about PR are two realities: 1) The right PR really CAN alter individual perception and lead to changed behaviors that help you succeed, and 2), your public relations effort must involve more than special events, brochures and news releases if you really want to get your money's worth, The underlying truth about PR goes this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching,...more
You know that your business will probably grow slower than molasses in the Winter unless you joint venture and partner with other online marketers. If you're just launching your own product or service, you really need access to their lists. You...more
Increase your sales—in five minutes. This article is the third in a series of five articles probing the five critical points influencing how you find a steady stream of customer for your business.Customers Buy BenefitsYou want more sales? Customers...more
A short and memorable web address will ensure that your new contacts can also locate you and be updated with your company's developments.Always use your corporate email address when corresponding with your networks.Incorporate a blog (an online...more
Customer service today is getting worse. Win customers over and you build your business for life. Proven by the leader in the industry -- Nordstrom's. Nordstrom's customer service keeps improving and they continue to drive others out of...more
Private organizations must appreciate that being socially-aware is not just to donate monies to various charities every year - though this effort is laudable. It is more complex and requires a lot more coordination and corporate planning. However,...more
Persistence is the key working toward getting approved for a bad credit mortgage loan. There are many factors that you, as a borrower have control over that can help you get approved faster and easier. There are guidelines that most sub-prime lenders...more