Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine. But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or capital givers and specifying sources...more
I went to my barber a few days ago. We talked about his hobby, which is playing poker, and his nephew who is a boxer, and about my job and my kids, etc., etc. I told him where my son, a high school senior, wants to go to college. It is a rather expensive private school in the city where we live. Jerry, my barber, said he knows several people that attend and work at this college, and that he believes it is an excellent school. And then he...more
Today, good credit is the one constant necessity needed to succeed in any endeavor, from starting a new business venture to purchasing a home. Without having established prior good credit and maintaining this status, re-establishing decent credit can be a very difficult task. The need for credit and a good credit history is further enhanced by the internet, considering that a large majority of credit card transactions are conducted on the net, it is almost imperative that consumers have a valid major credit card. Yet in the modern world a vast number of consumers suffer bad or poor credit, and lack the knowledge or skills to rectify this situation.This is not contributed to a lack of willingness on their part to correct or establish a good credit report, but to a lack of understanding the laws that are available to the consumer. The most important of these laws is the Fair Credit Reporting Act; this act gives the consumer the right to correct any inaccuracies contained on their credit file. The act regulates credit reporting agencies, and what can be contained in the consumers' credit report. Yet, the most important section of the FCRA is it gives the consumer the ability to...more
Ever since I created Unlock The Game, one of the first questions people always ask me is, 'Does Unlock The Game apply to online selling?' I've been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could answer this from an authoritative position. My answer is, 'For...more
Imitation is the most sincere form of flattery. But, when it comes to yellow page display ads, you better know who you're imitating and why! A yellow page ad is supposed to do one primary thing: get people to call your business. If it's a really good ad, it should get people to mentally discount competitor ads and favor yours. If a particular...more
According to Pricewaterhouse Coopers, investment by institutional venture capitalists in startups grew from less than $3.0 billion at the beginning of the 1990's to over $106 billion in 2000. Although venture capital volume has retreated significantly since the economic "bubble" years of the late 1990's, the present volume of around $ 19 billion per year still represents a substantial rate of growth. Venture capitalists will fund more than 2,500 high growth startups in the U.S. this year. The growth in venture capital investing has given rise to a relatively new and expanding area of equipment leasing known as 'venture leasing'. Exactly what is venture leasing and what has fueled its growth since the early 1990's? Why has venture leasing become so attractive to venture capital-backed startups? To find answers, one must look at several important developments that have bolstered the growth of this important equipment leasing segment.The term venture leasing describes equipment financing provided by equipment leasing firms to pre-profit, early stage companies funded by venture capital investors. These startups, like most growing businesses, need computers, networking equipment,...more
You can meet your goals for your business this year. Consider these resolutions as ten steps to your success in 2005.1. Develop a business plan or strategic plan. You won't get where you're going unless you know where you want to be and let your...more
You have a head spinning with business ideas but you encounter difficulties in financing? Or you have recently started your great potential business but are not yet turning profit? A fundamental aspect for your business, financing is usually the most...more
IntroductionOne of the easiest "things" that can happen in life is the ratcheting up of a large credit card debt. For whatever reason, making purchases with credit cards seems easier than spending cash to obtain a product or service.Maintaining high...more
Almost everything you have ever been told about the world's stock markets is probably wrong. Almost everything you have ever assumed about the world's stock markets is also probably wrong. You probably believe that share prices go up and down due to...more
Any old policy and procedure format saves time by not having to start from scratch, right? Well, not necessarily. Using a weak starting point can hurt employee usability, introduce confusion and user-error, and may not assist in your compliance and...more
Writing a business plan is a daunting task. If you do not know that by now, you will discover that soon after you have read your first set of instructions for writing a plan. While each of these preparations will require much of your time and...more