There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three. Visual: These people memorize and learn by seeing pictures ...more
al debt load and ROI, whether the industry as a whole is in a slump, whether there are too many partner or legal problems, whether future demand will materialize and so on and so forth. While these questions are certainly relevant, the most important question that a small or medium-sized business owner should ask him/herself is: "How else can I make a living and would I like it?" Yes, the advantages of being a corporate employee are great....more
If you are already in business it is hardly likely that you will agree with my title. Aren't all businsesses different?When you think in broader terms, yes, of course you're right. I want you, however, to look , for the moment, only at the basics.All businesses are about turnover, profit margins and overheads. Basically that is all there is to it. All three must come together in perfect harmony for a business to succeed.No matter what the experts say, and no matter what anti spam filters are in place, running a business on the web is basically the same as running any other business.TurnoverIn any business, turnover comes from the numbers who buy the goods or services. With a small retailer, the numbers that walk past the shop. An accountant, the numbers that find him in the yellow page, or whatever.So despite the difficulties of modern internet marketing, we have to drive sufficent numbers past our premises. If less e-mails get through, you have to send more e-mails. To send more e-mails, you need to find more prospects and that means doing more advertising.Recently, I started a new campaign. I had no list; I started from scratch. Five days later my list numbered over...more
The idea for this month's newsletter came from an unlikely encounter: I recently had lunch with a new friend named Rick Rockwell. You may remember him as the bachelor from the first-ever reality TV show, "Who Wants to Marry a Multimillionaire?" During our meeting, Rick described some of the knowledge he gained from doing the show, along with a...more
If we want to fill our heads with the doom and gloom society seems to thrive on, all we need to do is turn on the local news at night. To make that quantum leap toward personal happiness and success in life, sometimes we just need to do what so many people seem to be talking about lately: clean house and take personal inventory of the people we ...more
When I made the decision to do free workshops and book signings for my latest book, Make a Real Living as a Freelance Writer, I thought it would be easy to draw an audience. I had, after all, done all the right things to prepare for this big event: I had a successful e-zine, AbsoluteWrite.com, sent weekly directly to my target market; I was a contributing editor at the most popular magazine for writers; had been interviewed all over writers e-zines; and had submitted articles to sites and magazines related to my primary audience (writers) and my secondary audience (those interested in working from home). But the problem was that my audience was international. I had a workshop set up on Long Island, and more than 99% of my regular audience wouldnt be able to get there. So I had to get local attention. Through trial and error, Ive come up with a system that works. I havent had fewer than 30 people at any of my signings, and Ive always sold books. I hope my tips will inspire you next time youre promoting an event. 1. Focus on the benefit to the attendee. The first thing a reader should see on your promotional material is whats in it for them. A signed book is all well and good, but...more
Okay Friends,It's time for a 'check up from the neck up'! It's time for an evaluation in each area of your life. Some of you may be saying 'I don't need one!' Well, you may be right. And you may not be. But you know...more
Today's business environment isn't getting any easier, nor will it get easier anytime in the future. I'm not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed...more
There once was a hawk, ferocious and swift. He was young and agile with many years of life to hunt the open ranch lands. In a nearby field, a mouse scurried about the ground. The hawk saw the hurried motion and swept speedily toward the rodent.Just...more
You open your computer, the flashing button says, "We have a new update for your software program. Do you wish to update now or later?" You choose the Update Now button and immediately your computer begins to download a new version of the software...more
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives. Still, many realize they...more
I've been both a CEO and a consultant, so I've seen from both perspectives what goes right and what goes wrong when a consultant comes in to a company. Generally the CEO or the manager who hires the consultant tells the consultant what he...more