The Art Of Focus, How Can I Make Some Extra Money
When you hear, that somebody makes a good money
, you automatically ask, how can I make some extra money? The answer is closer, than what you think. All tactics and other tools and materials are in the Net, most of them are free and available for everybody.
1.The Focus Means Cutting All Unimportant Elements.
You guessed it, you have to read your online business plan again to find the sweet spot of your marketing. I guess you have still to think, what really is the nature of your chosen strategy and what is the focus in it. One good aid could be to write down it in a one sentence, like a consumer promise.
If you cannot do it, you better think it over and over again. When you ponder how can I make some extra money, you can benchmark the big companies. Nokia, the biggest in the handset business, uses the promise, connecting people. Nike uses just do it and so on. I am not persuading you to create a slogan but a working positioning promise.
2. The Focus Goes Through All Your Actions.
The focus means that you will concentrate in everything you do. You must select certain mediums, certain copystyle, certain expertise area and certain speed of response. As to the style, the body language is the most important factor in all communications. This means that the look of your messages are extremely important, when you think how can I make some extra money online.
3. The Idea Is To Build An Expert Image.
Would you rather buy from a newbie or from an expert? Would you trust on a marketer, who have no focus in his business or on a marketer, who has done the selection process? Now, when you think how can I make some extra money, which approach would you select? A newbie role or an expert role?
The difference to be an expert or to be a generalist is like to be a 100 meter runner or a sportsman, who has 10 different sports. Who would you think is better in one single sports? Of course the specialist. And in the internet business, the specialists rule.
4. Your Site Must Offer A Reason For A Visitor To Come Back.
When you think sites, to which you are willing to visit again, do they have any common features? If you will forget the image, which the success brings, I think the most important single factor is, that the site offers lots of information to you, which you can benefit by yourself.
Another factor is, that you have noticed that the webmaster will regularly update the content and add more pages. As to the technical aspects, the site must be clear to navigate and it must be easy to go back to the same route, what you have gone.
by: Juhani Tontti
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