You have to know who your target audiences are. What keywords are your potential customers will be using in their search when you want to be found; the different modes are they in when they are searching. Knowing if they are ready to avail your services and/or buy your products or if they are just doing a research is as important as knowing if they are big spenders or are they cheapskates.Update Your Page TitlesThe page title or "title tag" maybe...more
We all know the value of having a Web site rank well in search engine outcome for searches on particular keywords phrases. If the Web site does not have a page appearing in the top 10 search engine result positions the probability of someone clicking on the listing and actually visiting the site drop dramatically.Although one person can maintain small websites larger sites require a group of personnel filling a variety of roles. The line can be...more
Contextual advertising is not a new concept and has been around for a good decade or so. It has been tried and tested by many companies, though most successfully by Google with its AdWords program Contextual advertising is an ad generation & delivery mechanism based on the content of any web page that is currently being viewed. The ad generation system understands semantically when site visitors are viewing a page about sports, for example. It knows by examining words on the page and many other factors. It performs semantic analysis of the page, breaking down the page to its core components to understand the about-ness of the page. In this example, it understands and delivers sports-related ad. That's the "contextual" part. The sports ad fits the "context," or subject, of the page.Google was the first company to successfully work on this technology and generate huge revenues. They launched the AdWords program which delivers contextually targeted ads next to the search results. It was hugely successful because of its simplicity and contextual relevance. Google followed up its act by releasing a another new program called AdSense which allowed contextual ads to be displayed on...more
Not only are you likely to have heard of the internet auction giant, eBay, but it is also likely that you have used the website to purchase some obscure (or not so obscure) item. Perhaps you've even used it to sell some of the things located around your house that you didn't need any longer.It could be time now to take your knowledge of...more
A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside"...more
In order that you embark on a journey towards Making Money Online and become successful,you need to first develop an appropriate mindset.One needs to understand and realise the following 9 points of doing business online, which otherwise taken for granted can spell peril for you.1. Remember there are No Guarantees that you will make money online from day one. This is not to discourage you, but to make you more dynamic in your pursuit. 2. You have to passionately programme your mindset that you need to have a successful online business badly enough.3. Making Money Online is definitely not a 'get rich quick' scheme. You HAVE to WORK for it.4. You have to invest some time into reading and educating yourself on doing a business online. This is available all over the net.5. Develop a success mentality. 6. Dont experiment and waste your money and time. Choose the tried and tested path. 7. Think BIG and Think long term.8. Be focussed, believe in yourself.9. Dont Quit .. Most people quit when success is just the next step !! The above few points were a result of understanding derived from most people whom I have met and interacted. Lot of them read all about it from free...more
Improved search engine rank can give you higher website traffic if the improvement enables your web page to progress beyond a critical point.That critical point is reaching Page #2 on Google: particularly Google because that is the widest used search...more
Small businesses find difficulty in spending lots of money to promote their business. Due to the advent of the Internet various businesses can easily promote their products and services without spending lots of money using Internet marketing and...more
Due to advent of the Internet and Internet marketing, Search Engine Optimization (SEO) has become very important. SEO is a process which makes a website get indexed, displayed and ranked better by search engines like Google. Usually small businesses...more
Affiliate marketing is like attracting people like a magnet these days. With affiliate marketing you have found one of the most effective and powerful ways of earning money online. This business has a low barrier to entry and limitless profits. The...more
To be visible in the world of internet marketing, you need tools that will allow you stand out among the rest. This may sound difficult, but by the end of reading this article, you would have some idea on how to stand out. Lets look at the tools that...more
In theory, Membership sites sound great, but nearly everyone falls into the trap of making one of these common mistakes.1 - Lack of clarityYou have probably got a load of great ideas, and just know you have what it takes to bring in the members but...more