Internet Marketing - The Resource Box That Sells
Hello again,
Im sure by now you have put into practice the technique of building your business through article writing, right? For your internet marketing efforts and getting free traffic, there is nothing that tops article marketing, right? However, how much attention do you spend on your resource box, if any at all?
It seems that many people believe that the resource box is just to give your name, rank and serial number (just the facts, mam!). If thats your method, then youre missing out on a lot of traffic and eyeballs on your site! If you put something that really sizzles in the resource box, dont you think it will make people think more about clicking your link? Of course it will, so dont waste this precious piece of web space.
So what can we put in those little resource boxes? Depending on the article site, you can put up to 250-300 words (not letters!) in this box. I know for a fact that EzineArticles.com allows 300, and they are the premiere article site around. So why not utilize this space to do a little selling, too? If you are concentrating your articles on a particular product, you can have one resource box that continues to sell that product. At the end of the article, use the resource box that relates to your product and continue the conversation! Just keep it natural so it doesnt sound too pushy, but provides more information on the product and some really tempting words that will get them to click your link, sign up for your newsletter, or download your special report.
So what not to put in your resource box? Well, I would stay away from bragging too much about your accomplishments, as most people really arent there to hear about you, believe it or not. They want to know about the product you sell, thats it! And by the way, the picture of you in your dirty undershirt posing with a beer plays well to your frat friends, but not too cool to put online with your resource box. If you want to have a picture of yourself, you should keep it somewhat conservative, and even professional looking. After all you are presenting an image, right? Dont stress too much about it, just use something tasteful.
Ive also heard that some article sites (I wont mention which ones) will allow more than one link to a website. Should you try it? Sure, it they are at least somewhat related. However, be careful not to use a link to a pet affiliate right above one for some product like adult toys. You know what I mean, dont try it! It just isnt professional. I guess the main rule for this is, use your best judgment, and dont push it too far. After all, you can increase traffic on both sites, which is a great benefit, right? Keep that resource box tight, and you will see better results.
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