What Are The Reviews Telling You?
In the world of internet marketing there are a lot of shady companies that either
never understood internet marketing strategies or are relying on what they learned back in 1996 about how to do internet marketing. In either case, they can have a negative impact on the industry when those who have no idea, but are looking for an internet marketing company. If they find these people it can give them a sour taste in their mouth to the whole industry.
However, there are a lot of seo companies that do know what they are doing and can be helpful. One of those companies is a company by the name of Orange Soda. Orange Soda specializes in the ranking and marketing of local based businesses. They have found a niche that was in need of some attention.
When you look at the Orange Soda reviews by those that have used them, you will find some negative ones, but more importantly, there are far more positive ones. It is important that those who use reviews to judge a company and whether or not they will use that company do so with a clear understanding that there will be positive and negative reviews of a company. They should also know that a good strategy to use is to get a lot of reviews on the same company and the average them to get a better idea of how that business may be operating as whole.
Another good strategy involved in using reviews to determine how well a business does business is to look at common comments. Whether they are positive or negative, they can certainly help someone understand what might be a bit of trouble for a company as well as what they may be the strongest at.
For example, if you were looking through some Orange Soda reviews and found that there are some consistent comments about how good they are with pay per click marketing but then the negative comments talked about how the seo part of the business is only average, you would know that they are stronger with pay per click marketing and maybe then you would choose to have them manage that part of your internet marketing first and hold off on the seo. However, if the reviews generally said that they were good with seo and ppc, but that they overcharged for their services, then you might determine that people who are okay with their pricing are fine and only those who do not like the pricing are unhappy.
by: Art Gib
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