History Of Income Taxes Free Helpful Guidepost
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Use your boom cards to introduce yourself to prospects you equate at networking functions, in the park or at your children's soccer games., However, don't be pushy. Make absolute the cycle is appropriate. One way to do this is to ask for the opposite person's card. He or she will likely ask you for your card in return. Another thought is to hand out two or three cards at a time--one for the person you meet, and extras for him or her to hand out to referrals. (Offering to do the same would be the polite concern to do here.) When you go to the doctor or dentist, present your card to the receptionist to announce your presence.Leaving your business cards to sit in a box or a drawer collecting dust defeats the purpose of having them. They are inexpensive adequate to print by the thousands, so hand them out liberally. It's a cost-effective way to market yourself and your business. Be creative and you will soon have more business than you can handle!
These days, a small business needs every ounce of marketing muscle they can get. Business cards are a perfect weapon for an entrepreneur to have in the trenches when competing for customers.You designed your business cards using all the right techniques and it looks incredible. Now that you've got the attention of the holder, are your words appealing to them?This is one often overlooked marketing essential: What your business card says.Take your business card out and have a good look at it. What words do you use to describe your business, your products or your services?The header or slogan should speak directly to your customer and distinguish your business from the rest. Remember your card will likely be on a bulletin board or in a rolodex with a few other competitors. This small bit of text could mean the difference between a new client or unseen revenue.
One of the most frequent requests I have heard throughout my career is "May I have your card?" Whether it's a sales call or business-to-business (B2B) networking, the practice of swapping business cards is the most common way to make an introduction. So why do so many merchant level salespeople (MLSs) arrive at meetings and trade shows without them?I'm always surprised when, during the "get to know you" part of a committee meeting, someone in the room announces they have "forgotten their cards". Or when someone visits our booth at a trade show and is unable to leave a card because they don't have any with them. In sales, forgetting your business cards is like forgetting your pants.
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Unfortunately, people make judgments based on the way we look. Your race, gender, age, attire and even the expression on your face may influence someone's choice to contact you. Perhaps negatively. It's human nature to judge other people, be it consciously or subconsciously.Your hairdo, your clothing, those doggoned wrinkles (or lack thereof) ... If you don't make new cards often, with updated photos, you can actually hurt your business.Old photo = Cards not given out very often = Not much demand for your business = Maybe they ought to go elsewhere.If you plan to include your picture, don't skimp on this one. The quality of the photograph can make or break your design no matter how trustworthy or attractive you look. Check your local yellow pages for professional photography services and determine which offers the best value.
Magnets are the perfect solution for being seen in this situation. It's a win-win relationship for you and the customer.Putting Magnetic Business Cards to Work for You.Almost any small business can take advantage of the advertising power a magnetic business card holds.This includes:* Pest control* Repairmen & Contractors* Veterinarians, Realtors* Food Delivery * Insurance agents; and* Hair/Nail/Tanning Salons.Hand them out at: * Conventions * Open houses * Trade shows * Product launches; or * When you perform a service for the customer Your customers can stick your magnets to fridges, filing cabinets, vending machines, appliances, cars, lockers, and just about any other metal surface making the magnet a powerful advertising option.When your clients place your magnet, you instantly have an advantage over the competition. Now, all the client has to do is pick up the phone and call when they need you.
If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts.High Tech or Old School?There are two choices for organizing business cards: * The traditional way of keeping them in a card file * The contemporary method of keeping contact info on a computer file.When you return from a networking meeting or trade show, before you do anything else, update your contacts. Rank the cards you've collected in order of importance before you put them away. Separate warm leads who are likely to bring you business, people with whom you definitely want to follow up, and whose information you want at your fingertips.
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by: D Kulkarni
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