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Place your business cards on bulletin boards at local restaurants, supermarkets, libraries, and your children's schools. At your place of business, have a bulletin board where others can post the cards in return for enactment out your cards to others. If you see a fishbowl offering a drawing for a prize, put your business card in. Somebody drastic might see it and get hold of you. You never can appreciate who should open the mail that day. If Realtors can sell houses this way, why can't you fashion boom the same way? If you ship products, for example, include a card amongst every package. Send business cards amidst all thank you notes and letters you send out. Include your get a message to guidelines in your email signature as well. It serves as an electronic arena card. Include business cards with all of your correspondence, not excluding charges you pay.
Balance is the key. Choose a template with a smaller or less complex image when you have a lot of words to include on your card. When you can safely use a larger or more colorful image without reducing legibility, do that instead.By following these guidelines you will be well on your way to creating a business card that not only looks good, but fullfills it's purpose of effectively advertising your company.Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. The thrill of seeing "your name in print" on a business card is hard to beat.Unfortunately, other people couldn't care less. Your business card, the one you're so proud of, is just another advertisement... another piece of clutter to file.
Many sales managers monitor their sales staffs' activities based on the number of business cards each rep collects during the day. You can easily rate the effectiveness of your daily routine by counting the cards your collect. You'll have a better idea of how many leads you're generating if you give a card each time you receive one.Your business cards are one of the most productive pieces of collateral you will generate. Consider them the seeds of your business, and scatter them widely.
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Whatever you choose to do, remember that little business cards can have a big impact on your marketing if you employ some creativity. One of the most critical decisions you'll make as you design your card is whether or not to add non-text elements such as a photo, your logo or additional clipart or graphics. How do you decide whether words or pictures are more effective use of the limited space on a business card? Where will your cards be distributed? When will you be handing them out? Who will be receiving them?For example, some entrepreneurs find it effective to prospect for new customers by plastering their business card on every bulletin board they can find.
Always keep them fresh and flat. If they look worn or dirty, pitch 'em. You should be able to quick draw your card faster than Gunsmoke's Matt Dillon. If somebody gives you their business card, you should give them yours in return, face up.Think of your card as a print ad for you. Leave it everywhere. More ad exposure leads to more business. If you designed your card well, your home address is not on it so you can leave it anywhere without fear a burglar will come visiting.Many stores, banks and restaurants have bulletin boards. Keep a few push pins in your car.Always drop your card in the fishbowls offering a prize.Enclose a card with every check you send to pay bills.Leave one on the table with your tip (as long as the tip is not embarrassing).
Invest in a quality business card case, one that you're proud to show off and to use.Business card cases can be conversation starters in and of themselves, since there are so many unusual, classic and artistic choices available. I suggest investing in a few cases; a more professional, elegant case for formal business occasions and a flashy or fun holder for social situations.Tuck a few business cards everywhere.Your car's glove compartment. Your briefcase. Your gym bag. Your wife's purse. Next to the front door on the table where you keep your keys. Your desk drawer. Your secretary's desk. The pocket of your coat. Your suitcase. Never leave home without them!if you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking!
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by: D Kulkarni
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