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Check your sales agreement for instructions regarding logo placement on your business cards. Card associations, many banks and vendors have specific rules regarding the use of their logos. Additionally, be sure to include any logos (that you are entitled to use) that might lend further credibility to your business, such as from a trade association, chamber of commerce or Better Business Bureau.Keep a supply of business cards in your wallet, briefcase, car, computer bag and desk, and invest in a simple business card holder to protect the cards and keep them looking crisp and clean. If you conduct business in languages in addition to English, you might consider having your contact information printed on the back of your business card in these other languages. Or, you might add a line to your business card such as, "Se Habla Espanol."
A professionally designed logo adds distinction, eye appeal, and can effectively "make" or "break" an otherwise ho-hum business card. A good logo helps a customer both relate to your business and to build trust. Generic clip art may actually hurt your business. Prospects might wonder why you can't afford quality artwork and may question if you're in business for the long haul.Meaningless graphics (such as monogrammed initials) may add distinction to your card, but they don't convey information or give prospects a reason to call you. Which would be more important to you -- fluff or valuable information? With the advent of online business card design services that allow you to create business cards from brilliant full-color templates, some of the factors discussed above are certainly relevant. Adding color is probably the single most effective way to add appeal to your card, but you don't want the text and the background to compete with each other. Learn more about how colors affect human emotions
Place your business cards on bulletin boards at local restaurants, supermarkets, libraries, and your children's schools. At your place of business, have a bulletin board where others can post the cards in return for enactment out your cards to others. If you see a fishbowl offering a drawing for a prize, put your business card in. Somebody drastic might see it and get hold of you. You never can appreciate who should open the mail that day. If Realtors can sell houses this way, why can't you fashion boom the same way? If you ship products, for example, include a card amongst every package. Send business cards amidst all thank you notes and letters you send out. Include your get a message to guidelines in your email signature as well. It serves as an electronic arena card. Include business cards with all of your correspondence, not excluding charges you pay.
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If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.Maybe they have an old card of yours with your old phone number on it, or without your website address.Some people have a hard time parting with anything because they might need it someday.I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "astronomy"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.
Referral Pile: These are people you have purchased goods or services from that you might recommend to other people or use again. By referring others, you build good will both with the person you referred and the person whom you referred. At some later date you might sub-categorize them into types of service, or just keep them in alphabetical order. It's important that it works for you.Current Customer Pile: These are active customers who are using your goods and services. They are part of your gold in these piles. You want to keep these cards front and center in your mind, reaching out to these people on a regular basis.
Yet every time you're asked for a business card, and sheepishly reply that you don't have one with you, you're missing an honest-to-goodness invitation to market to someone.Worse, leaving your business card behind when you may need it is a social faux pas as well.Being asked for a business card is a compliment. Not having one with you at that critical moment is subtly offensive. It puts both you and the person requesting the card in an embarrassing situation. And it nonverbally tells your prospect that you're not quite the business person they thought. You're not really serious about your business, or too careless and forgetful to be entrusted with theirs.If you're determined not to be caught "careless" at a critical meeting again, here are some tips to help you remember:Develop a strategy for using business cards to actively promote your business .It may be as simple as deciding to give 5 or 10 cards away every day.
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by: D Kulkarni
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