"appliances To The Countryside," Brothers Do Not Appreciate Why The Peasants?

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13% of state subsidies "

Bringing home appliances

"Activities should have been a good thing to help farmers, but in Chongqing, even though"

Home Appliances
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The countryside "has broken 100 million sale amount, but 11 counties have less than 100 units sold, most people do not buy it.

Not buy the reason is simple, one is able to afford, despite the government subsidy of 13%, but 40% of the peasant brothers, the price is beyond their capacity, the other is not willing to buy feel bad products before they go to the countryside, a good product at this price do not go to the countryside generally.

During two sessions this year, there is a on "boosting domestic demand, employment, capital growth," the reporter's question would give me very deep impression, in talking about "bringing home appliances," this topic, Minister of Industry and Information Technology Li Yi's answer: "appliances to the countryside" to stimulate domestic demand effect is significant not only pulling the appliance industry, electronic industry, but also indirectly boost the iron and steel, chemicals, machinery manufacturing industry and other industries. Minister Lee's words still ringing in our ears, the reality is, and he opened a sort of a small joke, "home appliances to the countryside" is not so wonderful, rural areas are not panic buying appliances tide, in the end is which procedure was the problem? Some good profits promulgated by the state agricultural policy, why is a reality to them, the "girl" into the "old woman"?

One household electrical appliance enterprises have not "bringing home appliances" into the overall sales strategy, but only as a face-saving projects, tries to do so. Even some companies to obsolete inventory of product brands or invest in rural areas, how can arouse interest of farmers?

Two dealers at all levels in which the "price increase", resulting in price than the city, the county is not much less money. If a station

Refrigerator

Production costs 1,000 yuan, in Beijing, the marketing cost of 800 yuan, profit of 200 yuan, to the rural areas, and marketing costs are certainly higher than Beijing is low, is assumed to be 300 yuan, if the unified price of 2,000 yuan if instead, he has 700 dollars profits, dealers are not smiling at the news will be strange!

Third, the government public information is not timely, incomplete, farmers do not know, "home appliances to the countryside" benefits. For their own interests, those not included in the rural areas of home appliances enterprises to retain the rural market will be trying to "interfere" in a timely manner if the Government does not regulate it, the rural household appliances sales market will Yuyan chaos, farmers will loss, followed by "propaganda" to go.

Conclusion, "home appliances to the countryside" imaginary fire, it is not hard to understand, how can the "home appliances to the countryside, to help the people" that the "preferential agricultural policies were" read well?

First, sales of household electrical appliance enterprises should change the original idea, to increase training of rural market, while the maximum benefit to farmers. Farmers to demand, develop rural areas to adapt to the use of household electrical appliances. How to Move the rural market, and farmers to achieve "win-win" really need to ponder all the home entrepreneurs.

Second, the government should strengthen the rural household appliances sales market norms and supervision, to prevent some manufacturers use "appliances to the countryside" in the name of shoddy, or dumping a large number of outdated, expired products. For those not included in the list of household electrical appliance enterprises to rural areas may wish to give appropriate "loose" policy that allows home appliances at the same table with the countryside contest to activate the rural market.
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3 is the most fundamental problem is to increase their income. Rural consumption is the most realistic, if not even longer cheap, it will not buy. Of the 900 million farmers, survival always comes first. Up the income of peasants in rural areas can not be hot market.

From home appliances to the countryside by the end of 2007 started a pilot policy to promote the country in February this year, some organizations predict that this initiative will start in a few years on a scale of 1 trillion yuan more than the rural market. This is for any one enterprise, is a not be taken lightly, vast, emerging market, we have reason to believe that, as the government only "visible hand" of the continued specification, with the market, this "invisible hand" constantly calibrated, home appliances countryside activities will not be a superficial, more than a gust of wind, but the farmers will be benefited brothers.

"appliances To The Countryside," Brothers Do Not Appreciate Why The Peasants?

By: xxyxy

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