"appliances To The Countryside" Broken Color Television Brand Integration Tenure Soon -

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2010 1 1, "

Bringing home appliances

"Enterprises will break the lifelong survival of the fittest. Well-known household appliances to China

Electronic
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Deputy Secretary-General Lu Renbo Chamber of Commerce, said the mechanism to eliminate the introduction, successful business through specification, from the production,

Sell

Two levels to reinforce the "home appliances to the countryside," the market expansion in order to achieve the fundamental purpose of expanding rural markets. In this process, the

Small appliances

Brand market will continue to shrink and even out, as consumers should be "long-term investment" mentality purchase appliances countryside.

5% after the company implemented last one eliminated from next year

Learned that the new introduction of "bringing home appliances successful business assessment and management approach" (the "Rules"), from January 1 next year, starting on the "home appliances to the countryside" successful enterprises, "survival of the fittest" in the management of , on the examination position in 5% of the company to give a yellow card warning, on the top row after the 2nd examination scores were lower than 5% and 60 businesses, cancellation of bid is qualified. "Measures" also provides the production enterprises, have the quality or safety of other major incidents, or a variety of illegal activities will be canceled and awarded qualification. All winning products manufacturer from the winning bid within 3 months from the date of production or not is not achieved within 6 months of sales, the manufacturers will also lose eligibility bid.

Konka

Group General Manager Marketing, Multimedia Business Unit Huang Xinzhong that even a successful product in the market and sales of businesses, is not "once and for all", not to mention those hoping to bid, "home appliances to the countryside" playing word of mouth brand, full appearance, cosmetic "perfunctory" enterprise, "Ebb Tide, consumers can finally recognized companies to stay." He's the view of those who also received the recognition more than appliances.

Small appliance brand or withdraw from the market falls behind

According to data released by the Ministry of Commerce, Skyworth, Konka,

Changhong

,

TCL

, Haier and other vendors accounted for 70% of the basic TV to rural areas around the market, while remaining small brands can only share 20% of the market. In fact, the "home appliances to the countryside" is the purpose of carrying out the beginning of promising lead from the desire of market development for SMEs, but the reality is there is a certain distance with the expected. Consumer end-user actions for different vendors to play a decisive score.

This, Lu Renbo said the TV industry, household electrical appliance market in China is already the brand has a very high concentration, while the "home appliances to the countryside" to some extent, the brand new round of intensified integration of speed, big brands the market will be even greater, the SME market will continue to shrink, until the last out.

Delisting companies products sale

Service
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Mystery

Companies delisting easy, but after-sales service of products have been sold how do? Reporter learned that, in accordance with the approach already has more than 10 successful companies meet the conditions of being eliminated. However, some manufacturers are not selling a product is not, the introduction of successful regional, after-sales service of products sold is difficult to protect.

Industry, believes that some manufacturers can not seize the market after the successful tenderer, if the exit, how will the effort of these companies to be responsible for after-sales service. "In this issue before the arrival of the relevant departments should clearly vast rural market to the countryside after-sales home appliance problem." However, manufacturers have said they can be aftermarket as "subcontractors" in the form, by the big brands to resolve the aftermarket sector. However, differences between different manufacturers products, so this path will be difficult.

by: gaga

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