India is a country having 22 officially recognized languages. People speaking all these different languages are spread across the length and breadth of the country. For the survival of all these players in this sector where the customer is the king, a fair deal of Market Research is needed.Television is a huge industry with thousands of programs. It is remarkable to know that almost half of all Indian households own a television which is...more
One of the most significant trends emerging in the wake of liberalization is the new vigour of the entry of corporate hospitals and multinationals in the health care scenario. The reason for this new tempo is the potential that India offers to NRIs and multinationals. With the current ratio of population to all types of beds being 1300: 1, it has been estimated that there is a huge demandsupply gap which may require nearly 3.6 million beds to...more
With consequences on the market structure, as a result The current article would deal of competition and the innovative schemes of the players to capture market shares. The GoIs decision to liberalize the telecom sector in 1994 transformed the entire telecom industry, with many private companies foraying into the sector. With the consequent grant of licenses for providing cellular services, there was a surge in the number of cellular services providers which continued till the late 1990s. By the year 2000, stiff competition between players in the cellular market prompted each player to formulate more novel strategies in order to retain their market share. There are 9 major players in the market. The market is dominated by Airtel and Hutch (now Vodafone) and BSNL over the last 3 yrs, but even for players like BPL, MTNL and Spice the share is growing. There have been various promotional strategies implemented by the major cellular service providers in the Indian cellular market. Promotional Strategies to capture market share:Most of the promotional strategies revolve around capturing the younger generation who formed a major part of the target market. Prominent among these were -...more
A lot has been said and read about the ongoing recession that has is being described as the worst economic recession after the great American depression of the 1930s. The financial gurus the world over are give their own mantras for a revival and predicting the time period this recession will last.Sun Microsystems lately announced laying off 6000...more
We are hoping the Indian industry has the resilience to cope with the problem. Some sectors may feel some jolts, but largely we are hopeful that there wont be any such layoffs in India said the Commerce Minister on the 18th Nov 2008. This makes us wonder whether we are aware of reality or are we just running away from it.Owing to the economic...more
As election is nearing in India, we are flooded with hundreds of India Shining campaigns. These are visuals of Indias journey over the past 60 years with every political party taking credit for anything and everything they can. These campaigns make us believe that we are looking at an India which is an economic and military powerhouse that is striding firmly towards being a superpower of the world. On the economic front, military front, India has come a long way. From fighting drought and famine to now the .. Chandrayaan India has achieved a lot. The most recent moon mission Chandrayaan has put India on the global space technology map where very few countries figure. A newspaper headline in the UK summed up the launch as Moon Mission takes Indias aspirations right out this world. One can paint a very rosy picture of India.On the other hand, series of events that have occurred in various parts of the country, in past six months, speak otherwise. These events compel us, the average Indian, to stop and ponder on the direction we want India to take. A couple of months ago India Inc. got a taste of the weak political system after the Nano fiasco. After the drama that unfolded...more
According to American and European Regional Codex Standard, natural mineral water: is obtained directly from natural or drilled sources from underground water - bearing strata. is collected under conditions which guarantee the original natural...more
IntroductionThe Centre for Effective Dispute Resolution [CEDR] was established in 1990, with the aim of providing Alternative Dispute Resolution [ADR] techniques and educating businesses and legal communities in the use of ADR.CEDRs dispute...more
If you are finding it really hard to repay your multiple bills/debts, then bill consolidation may be a feasible option for you. You can combine all your existing bills (such as, your medical bills, utility bills, store card bills, credit card bills,...more
In the wake of the economic downturn, businesses of all sizes are experiencing a downturn in business. Some of the larger retail chains have gone into administration and many are still struggling, while many other businesses across all sectors are...more
Why Invest in Foreclosures?1. Foreclosures are at an all time high which presents an outstanding opportunity.2. High instant profit margins - for the well trained investor3. You can buy at a steep discount in many cases4. The future trend for...more
Cash is a vital component of any profit-generating organization. An organization's assets generate revenue, which in turn generates cash inflows. These cash inflows are used for several purposes: to pay creditors, compensate employees, reward...more