Why Internet Marketing And Traditional Retail Business Are Similar 5 Reasons
If you are new to internet marketing it can be difficult to really understand exactly what it really is
. I would like to try to clarify that by comparing it to a traditional retail business, which most people understand, you may be surprised at the similarities. What it will do is give you a better understanding of what internet marketing is all about.We all know how retail business works, after all we all go into shops, stores, showrooms and restaurants, in the high street and buy things. So let's take a look and see what the similarities are between say a fitted kitchen showroom, and an online business.
Fitted Kitchen Showroom:
1. You open a showroom and fill it with beautiful kitchen displays. You make it comfortable and luxurious.
2. You advertise in a variety of different ways, in the press, leaflet drops or local radio for example, to attract people who are interested in a new fitted kitchen.
3. These people come to take a look at your shop, which is beautifully fitted, and their desire level rises. You make an appointment to go and measure their kitchen, so you can design and plan a new one, and tell them how much it will cost.
4. After you have done this they return to your showroom, and show them the plans and design of their proposed new fitted kitchen, and you deliver the price.
5. They love the design and the price and they decide to buy, or they decide to think about it, in which case you stay in touch, and follow up. You can make further offers or whatever and they may buy at some point in the future.
Now let's compare this to an online business, where you are marketing a business opportunity for example:
1. Your showroom is a website. You make it interesting and informative.
2. You promote it in a variety of ways, by article marketing or Google ad words for example to drive traffic, that traffic being people who might be interested in taking a look at a business opportunity.
3. These people visit your website, which is interesting and informative, and has what they are searching for, they want to know more. You email them more information.
4. They email back, you give them more information or answers, and tell them how much it would cost them to get involved.
5. They realise it's exactly what they are looking for and are happy with the cost and they decide to buy in, or they decide to think about it some more, in which case you stay in touch and follow up. You make various offers and incentives or give some more information and it's possible that they may purchase at a future date.
Now the purpose here is to help define what internet marketing really is, not to say that traditional business and online business are really the same thing, because they are not. But as I said right at the start, this should give you a better understanding, especially people who are very new to this industry, of what internet marketing is really all about.
by: James Barrett Ebay Policy Changes - Easier Selling Features And Dispute Resolution Affordable Web Hosting Reviews Can Help You Save Money Optimization For Profit Designing Your Site For The Search Engines. Online Resources Provide a Wide Array of Information for Mothers Interested in Completing a College Degree How To Market Mondelis Online, & Make A Fortune. How To Build A Successful Hosting Company. Buying Clothes On Online Marketplaces How To Save Big Money With Reseller Hosting Best Cash Gifting Program Why Using A Professional Web Video Production Company Is Essential For Your Online Success? Grow Your Internet Business With Pay Per Click Search Engine Effectively Market