Using The Internet To Market Your Florida Vacation Rental
More and more people are using the internet to look for vacation villas
. As a villa owner you should utilise the power of the internet to achieve a good flow of regular bookings. Follow these simple steps to successfully market your Florida vacation villa on the internet.Advertise on vacation rental websites: Vacation rental websites are specifically created to market your property on the internet. They are designed and highly optimised to attract large numbers of visitors on their website who are seeking to rent vacation villas. Advertising your vacation rental on such websites will substantially increase the exposure of your villa. The more potential renters able to see your property, the higher your chances of your villa being successfully booked.
Write a creative advert: Spend time to write a lively and creative advert. This will produce much better results. Use a catchy headline and describe your villa in the most appealing manner possible. Concentrate on the benefits of your villa, emphasise your villa's features such as a games room, jacuzzi, pool, etc. Highlight the convenience of selecting your villa, e.g. close to US192, clubhouse, community tennis courts, etc. Let potential renters know exactly what amenities you can offer and highlight nearby attractions.
Immediately respond to inquiries: The quicker you respond to an enquiry, the more likely you are to secure that potential customer. Delays in responding to an enquiry will mean the potential renter will look for and enquire into another villa. So always act quickly to secure a booking. Delays mean lost customers and lost revenue!
Online availability calendar: Make sure you keep your online availability calendar regularly updated. You will no longer need to waste your precious time returning phone calls or sending emails saying, "Sorry, we're booked that week." Spend your time dealing only with only potential enquiries.
Insert quality photos: Take high quality digital photographs. Photos are the key ingredient to a successful internet advert because a good quality photo can say a thousand words! Take pictures to highlight your villas best features. To make you photos more appealing you should stage the interior. Simple staging such as an appealing dinner table with dinnerware, make sure beds are made up, bathrooms immaculately clean and good lighting will produce the results. You need warm and welcoming photos rather than dark and dreary pictures.
Off-peak bookings: Promote your villa with special offers during the off-peak season. There are many ways to do this. Advertise discounts or promotions such as 'pay for 12 days and get 2 days free'. You can also offer incentives such as providing attraction tickets or offering inclusive car rentals, etc.
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