Reviewing Modeling Agencies
Model Agency Industry
It's a total myth that anyone looking to find work as a model or actor has to jet off to New York or sunny Southern California. Why, you can follow the palms to Southern Florida and find a chance to get yourself in print ads and commercials, on runways, and even in television, film, and music videos. The trick is to find the right people to help you on your way.
Modeling and talent agencies are all over the place, that's for sure. But many don't have, shall we say, your best interests at heart. They're looking for your money, mainly. Your success is not necessarily a priority for them. Which means for you: do your research.
What Makes A Good Talent Agency
Any agency you work with should be fully licensed. If the agency has been around for at least 15 or 20 years, that's a good sign they are legitimate. If an agency asks for a signing or registration fee up front, go the other way. Check out the clients the agency has worked with -- if you see names you recognize, you're in good shape. "Target" and "Reebok" are fine names to recognize. "Frank's After-Hours Bagel and Auto Parts" should probably throw up a red flag.
A good model and talent agency will help you figure out what's best for you, whether it's in print ads or on that new TV show. And the film industry is everywhere. In Southern Florida, shows like the USA Network hit "Burn Notice" and Fox's new drama "The Glades" are always looking for talent. Reputable agencies will have the in with those casting directors. Heck, you might even find yourself dodging pyrotechnics in a music video.
What to Look for in Modeling Agencies
And listen: don't get intimidated by the thought that all models are exotic and foreign. Good agencies like to work with everyday people of all ages and experience levels. Which makes sense. Those are the kinds of people we see everyday, so that's who we expect to see in our ads and favorite programs. We the people want to relate to the people who are selling us sweaters ... or getting involved in action-packed crime dramas.
Lastly, look for a talent agency that'll help you get started. It's a truism as old as talent itself that anybody looking to get into the business needs headshots. Model composites. A sense of what kind of work to be seeking. Because no agency, hear me now, can guarantee work. But some can give you a better boost than others.
by: Susan Walker.
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