PUMA's football strategy of Africa
On this World Cup, several teams that supported by PUMA are almost out of the game
. Only the Ghana has entered the top 16, so that the Puma company had some comfort. The fact is that early in 1997 the company Puma had began his African" strategy". If Italy does not enter the World Cup top 16, the world whom the fans will feel very depressed, then the Puma company should have enough reasons to tear. Italy is one of the strongest team of 7 sponsored by Puma company in this year's World Cup, as the champion of World Cup in Germany in 2006, this year the Puma company wish the Italy to have superior performance, and shining" PUMA" mark until the end of the World Cup.Over the years, PUMA has also long served as the African football sports equipment suppliers and sponsors, and has demonstrated its passion for the African continent and the overflowing of an ambitious African football. In 1997, PUMA and the Cameroon Football Association FECAFOOT signed the equipment agreement, and become the supplier and sponsor for the Cameroon national team. At the 2000 African Nations Cup Cameroon team win over the Lagos in penalty shootout. After 6 months, the team win the first gold medal for the country in Sydney Summer Olympics, Australia. PUMA shot the advertisements in support of team success of Cameroon for 2002 World Cup. In the same year, the team of the "lion" won the African Cup of Nations once again. The deal with PUMA has also been extended to 2006.
In 2006 World Cup, PUMA launched a cooperative project called the UNITED FOR AFRICA. The collaboration aims to raise donations for 30 AIDS organizations in Africa. PUMA created a charitable organization for this purpose. From the price of each series will be out in a part of PUMA, and direct to consumers will see their own part by donations to the consumption of UNITED FOR AFRICA. In fact, the most prominent cooperation is the UNITED FOR AFRICA tram. The concept of joint development by both parties. Equipped with special information and interactive options, the tram through Berlin to bring everyone's attention in advertising. Whether in the tram or coffee in Berlin to Moscow, PUMA's World Cup headquarters, there are always many activities and gathered artists and athletes.
In this session of the World Cup, PUMA sponsored a total of seven teams. In the attack of Adi and Nike, Puma's "Africa Strategy" have broken a path for the Puma's World Cup trip.
PUMA's football strategy of Africa
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