Meet Your Three Key Online Visitors!
The old rules of marketing state that relevancy is always essential to successfully
creating a strong brand identity and thus, effectively positioning it in the right marketplace.Every potential customer can be identified as three different personality types. The context in which you may find one of their possible types in operation creates immediate relevancy to developing marketing strategies.
It must be remembered that people act differently on different websites and on different social networks. Casual browsing is different from business search. Going online as the day continues gives rise to different behaviour according to which website types are accessed.
Writing online content means addressing the message, not just aimed at the target customer, but also the types of websites they visit. One note messages no longer fit all . This means adopting a more casual tone for social networks, providing business tips and advice with business networks, and developing a sales-driven approach for category-specific, sales-driven ecommerce websites. Developing three styles of messages to fit their particular personality mindset within a given website context will make the strongest impression:
Casual - building brand awareness and market positioning. Useful on social media orientated networks where content should speak more to the general theme of the website, with only brief references to the product.
Professional - market positioning and relationship sales. Useful on business networks where people are interested in finding tips, hints, and advice for business growth.
Sales - direct selling. Useful for direct response websites that sell products. These should focus on product benefits and advantages to drive sales.
Set realistic expectations by starting with modest contributions and slowly engage with different individuals on their own terms. From Twitter to Facebook, from YouTube to LinkedIn, it's better to adopt a schedule of updating content regularly when it's it's relevant and useful to customers.
In this way, effectively tapping into your customers valued networks means you more keenly identify your business core attributes. By translating your message to the three personalities your customers will adopt while they are online, you can more closely engage in the overall conversion process and create long term customer loyalty.
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