How To Work On Organic Positioning With Little Money
Organic positioning does not depend on punctual online marketing actions such as
Adwords or sponsored links and it is a long process and if things are well done then there will be incremental achievements, slowly but for sure. Much can be done with little investment to start climbing positions, even before hiring a SEO professional service. The pillars which should sustain our efforts are threefold:
Create a network of incoming links, or sites linking to us-of course without buying links. If links are relevant and of good quality then it will be better.
Strengthen textual aspect of site.
Positioning as an authority in niche of reference, and forge a positive online reputation.
Now get to work.
Getting incoming links
Devote some minutes each day to upload your site on search engines and directories. On the hard and difficult way: manually. By trying to be included in listings you will assure higher success rate. Many portals of this kind include questions anti-spam just to prevent automated submissions. Open a txt file; copy url of your site, title, short description, long description, contact email, and copy and paste it on the related fields. I assure you that if one dedicates to this boring task with some dedication the results will be amazing.
Participate in social networks. Remember, very recently, Google has decided to include the content posted by users on their SERPs (natural results pages). There are many types of social networks, each one dedicated to a specific audience, targeted on regionality, language and age group segmentation. Beyond natural nuances you can not fail to be on Twitter and Facebook at least. Create a Facebook page of your site. Remember to create a full profile, entering the description of your page, interests and -mainly- url.
Offer to become guest blogger. Surely more than one page will want to count with partnerships. Generally, it is customary to allow the inclusion of a link to your site in the biography or the field dedicated to authors data.
Enrich textual content of your site
Choose text instead of Flash plug ins or graphics.
Add more textual material about your products: technical specifications, user reviews, FAQ, etc.
Start a blog. On addressing this task, consider content which your audience will value. The idea is to provide added value to their products and services. Consider that those who follow your blog are fans on the subject. It is therefore legitimate to include not only your own material but also what seems to be important to your readers (obviously respecting copyright, and citing sources)
Create a positive online reputation. The idea is not to speak well of yourself. This kind of attitude, apart from being unethical is not credible by users, and in fact it will do more harm than good. But, it is possible to contribute to community recognition by participating in forums and social networks. The premise is not to spam, but to participate in an authentic manner, collaborating with other members.
This is the ABC to begin work toward a sustainable and durable organic positioning. Carrying out these simple actions, when it comes time to rely on services of a professional SEO, results will be achieved much faster. And once your site has been optimized through practice of these activities you will be able to maintain best positioning in natural results of search engines.
by: Andrea Picaso
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