Federal Income Taxes Free Interrelated Resource
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You've had one thousand of the finest, several eye-catching economy cards printed. Now, what do you do through them? Networking amid business cards is one of the most cost effective signals of marketing your business-and yourself.Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you will realize that you wish people to see it in order for it to be effective. Here are a few ideas to get you started. Keep them in your pocket, purse, briefcase, and wallet, on your desk, and at the reception area of your office.Leave some in your car. Always experience them on hand so you can introduce yourself to new folks when the time is right.
A professionally designed logo adds distinction, eye appeal, and can effectively "make" or "break" an otherwise ho-hum business card. A good logo helps a customer both relate to your business and to build trust. Generic clipart may actually hurt your business. Prospects might wonder why you can't afford quality artwork and may question if you're in business for the long haul.Meaningless graphics (such as monogrammed initials) may add distinction to your card, but they don't convey information or give prospects a reason to call you. Which would be more important to you -- fluff or valuable information? With the advent of online business card design services that allow you to create business cards from brilliant full-color templates, some of the factors discussed above are certainly relevant. Adding color is probably the single most effective way to add appeal to your card, but you don't want the text and the background to compete with each other. Learn more about how colors affect human emotions
Also, have your cards printed on a paper stock that someone can actually write on. If your cards are plastic or a dark color they will be less useful to those who receive them, especially if they, like you, take notes on cards. While business cards that look and feel like credit or gift cards may be a novelty, they will most likely be tossed rather than kept as useful reminders for further action.
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If your neighbor has had a hard time finding someone who washes windows, and you meet someone who's just started a residential window washing service, you'll probably accept their business card and pass it on to your neighbor.Maybe they have an old card of yours with your old phone number on it, or without your website address.Some people have a hard time parting with anything because they might need it someday.I kept the business card of a police officer named "Sarah Justice" just because I think she's got a great name for her line of work (it's called an "astronomy"). Other people keep business cards that contain useful information such as amortization schedules or lists of emergency phone numbers.Keep these reasons in mind when designing your card. Make it clear what you do and who you do it for. Your card may be passed on to someone else, or the recipient may be trying to remember you later after a long day of meeting people at a convention.
Take a hot-glue gun and glue the magnets at each corner on the back of the cards. The upside is that this is a cheap and easy method of creating magnetized business cards. The downside is that it can be a very time consuming process attach the magnets and the end result usually looks less than professional.Option #2: Buy magnetized business card stock from your local office supply store and print them yourself,Avery is a popular brand that offers these types of do-it-yourself ink jet cards. With these, you print out your card design multiple times on a sheet of paper that already has a full magnetic backside. There is less work involved in creating them; however, magnetic paper can be costly.Another downside to this method is that ink jet printers don't print well on magnetized card stock because the paper surface is so thin. The ink from your printer will tend to glob on the surface once the paper is saturated making your cards sticky with the possibility of staining clothes and hands.
You want your card to stand out from the crowd. There are very nice folded cards that will provide more room to detail your services.5. Leave your business cards everywhere you go - leave one on the table in a restaurant, post a few on community bulletin boards.6. Tuck one of your business cards inside of library books - especially books related to your services. Perhaps someone who is researching databases will decide to save him or herself the trouble and will hire you instead!7. Include business cards with your invoices, or bill payments.8. Quite often, you will see vehicles lettered with their business info parked in parking lots - tuck your business card in the window on the driver's door.9. Are you attending a trade or consumer show? Use your business card as a ballot for the many draws and contests through out the event.10. When handing out a business card to a prospecting take the time to write a personal message on the back of the card.
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by: D Kulkarni
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