Business Income Taxes Free Important Guideline
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Use them as scrap paper when you need to jot down a note, Instead of a napkin, use the back of your business card to write in your cell phone number. "This is my direct line," you might say, construction the prospect feel important and bringing about him or her a reason to keep your card.
Hangtags.Name tags, Tickets to an event or Tiny greeting cards you might attach to a gift basket or other gift.It's always nice to hand write a personal note when using them as greeting cards. A quick "thank you" or "best wishes" goes a long way. Or, announce a special event and enclose the cards with all your outgoing correspondence. That will make it easy to invite a prospect to your next meeting or to introduce the organization to them. On the front, print a form to fill in the date, time and location. On the back, include a brief overview of the club. Let members hand them out to potential recruits.On one side, you can print your name, address, phone, fax and email plus your business name and logo. On the other side, leave room to fill in the date and time of your customer's next appointment.They will keep it in their wallet or planner and will always have your information at their fingertips. You could also print a map of your location on the back or directions on how to reach your store or office.
Many sales managers monitor their sales staffs' activities based on the number of business cards each rep collects during the day. You can easily rate the effectiveness of your daily routine by counting the cards your collect. You'll have a better idea of how many leads you're generating if you give a card each time you receive one.Your business cards are one of the most productive pieces of collateral you will generate. Consider them the seeds of your business, and scatter them widely.
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Photos ("head shots") are typically included on business cards in "relationship" businesses such as real estate, counseling and public speaking. They give prospects a non-threatening way to begin getting acquainted with you, which is especially helpful if you're in a business that requires a great deal of trust or confidentiality. Additionally, a business card with your photo on it will help a new contact find you in a meeting. If you often make initial contact with someone on the phone or via email, sending them a card with your photo on it before you meet in person is a thoughtful gesture. A business card with a photo is also helpful if you have a unisex name (such as "Pat" or "Chris") or a name that would be completely unfamiliar to the recipient.
Past Customer Pile: This is another part of the gold in your business cards. They used your services once; why didn't they come back? It might be a good question to ask. These past customers are also potential future customers. This stack should also be available to you on a frequent basis.Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thinking about business cards is over once the order is placed. Wrong! The average person has more than half of business cards still in the box at any given time.Make a plan to empty your box of cards in 3 months or less, after all, those little cards are your most powerful marketing tool.Always carry cards with you. Always have them handy. "Let's see, I've got one here somewhere, no, that's a card I got yesterday, no, that's my kid's picture, here it is, no, that's not it either.."
You want your card to stand out from the crowd. There are very nice folded cards that will provide more room to detail your services.5. Leave your business cards everywhere you go - leave one on the table in a restaurant, post a few on community bulletin boards.6. Tuck one of your business cards inside of library books - especially books related to your services. Perhaps someone who is researching databases will decide to save him or herself the trouble and will hire you instead!7. Include business cards with your invoices, or bill payments.8. Quite often, you will see vehicles lettered with their business info parked in parking lots - tuck your business card in the window on the driver's door.9. Are you attending a trade or consumer show? Use your business card as a ballot for the many draws and contests through out the event.10. When handing out a business card to a prospecting take the time to write a personal message on the back of the card.
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by: D Kulkarni
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