Dentists Using Twitter and Facebook to Reach New Patients
Dentists Using Twitter and Facebook to Reach New Patients
While moving with advances in technology and at the same time trying to keep up with a generation that is more technologically sound than ever, it is in the best interest of dentists to learn how to use social media tools such as Twitter and Facebook to their advantage. Millions of people use internet social media networking sites across the country and around the world. While it's a common assumption that a large majority of them are teenagers, most of the Twitter and Facebook demographic include people in their late-20s to early-30s with families and careers. These are the ideal targets for dental professionals looking to expand their patient population. Young men and women with families have not often found a dentist that they regularly go to and are interested in visiting someone with the latest advances in technology. Showing that you are up-to-date with the use of social media networking assures the potential patient that you are abreast of advances in other areas, instilling a feeling that you will probably help make their visit more comfortable overall.
Facebook collects a variety of information on their users such as age, gender, and geographic location. Dentists and advertisers can use this information to their advantage to narrow the audience they direct their Facebook status updates toward. For example, a dental clinic in St. Louis may send out messages only to those prospective patients in their area. In this way, advertisers are able to target their time and money to get the most out of their efforts.
However, it is very important for health professionals to realize that everything they put online can be read by a wide variety of people with a wide variety of education levels and motives. Legally, it is unwise to provide any sort of medical advice via online tools. It may be misinterpreted and you may still be held liable for the consequences. As such, it is in the best interest of dentists to take time and care when considering what sort of information to include on their Facebook page and Twitter tweets. Most professionals use this sort of service to notify their patients of holiday hours, new services available, or specials and promotions they are running. Dentists may choose to include common-sense reminders, such as "remember to floss today!" to their social media sites. Good-natured humor and friendly reminders that make people smile are great ways to introduce yourself to new patients or maintain an amicable relationship with old.
However, when all of the pros and cons of social media networking sites are reviewed, it is clear that dentists will get the most bang for their buck from other internet advertising options. Used wisely, Twitter can help improve your business's ranking on Google search engines and make it easier for patients to find you. However, you must make sure your profile is properly named to maximize the index availability. All of these things are important for dentists interested in social media to keep in mind. Used wisely, they can reap benefits in a wide variety of demographics. Used without knowledge of how it works and who it reaches will ensure your tweet or status update falls on deaf ears.
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