Buying In Bulk Can Save You Money
There are tons of different marketing schools of thought in existence
. Each one has a very distinct and different plan that they recommend to get business exposure. One of the simplest ways to get exposure is to put your name on clothing items. You can make an interesting statement through the use of different colors and a logo that will really catch someone's eye. When you are designing your promotional clothing it is the chance to get really creative.
Next time you are out and about, check out what people are wearing, especially during the summer when everyone is wearing T-shirts and hats. Chances are, they are promoting something from their favorite sports team to their favorite rock group to their favorite beer. Whatever the shirt or hat says, it is promoting something. People pay attention to those things and they are an inexpensive way to purchase a walking billboard. Let you imagination go crazy.
If you are wondering who to give your new promotional clothing items to, you might want to consider everyone that you know. It sounds silly, but it is a good plan. The whole point of these things is to get other people looking at your logo and getting to know your name. You definitely want staff to have a nice selection of logo clothing. It is also a good idea to give it to family too. When people see the logo it can start conversations.
Conversations about the business is the best way to spread info. When people are wearing your logo it will often work to invite questions about the business. When people start talking they also start learning. Having people out and about with your business info on their forehead or their chest is just like a small billboard that is walking around town, although much more inexpensive.
The prices are different depending on the needs of your business, but a T-shirt or hat will cost an awful lot less than a billboard or television or radio commercial, so it's worth the expense. Most people turn the channels when they hear an advertisement on the radio or television. You can't change the channel of a T-shirt, so take the inexpensive route and invest in some cheap advertising.
by: Ann Christopher
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