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Best Of 7 Tricks To Link Building And Higher Google Ranking
In a race, you learn from your runner-ups or leaders
. You and your coach might very meticulously examine their training methods and strategies which can be implement for your success. Just like the race, Search Engine Optimization (SEO) is best learned from your competitors. The fascinating features of your competition in SEO are the links.Believe it or not, SEO has much to do with links. Any inadequacy or flaw in your on-page features can be made up for through good link profile.
I am about to reveal to you the very tricks that will expose the secrets which your competitors harness in their link buildingcampaign.
Searching for competitors' links
To find out where your competitors' links come from, simply go to Google or Yahoo search and type in the link and you will get inbound links to your competitor site.
Yahoo gives a more comprehensive data in this respect. A website is allowed a limit of 1000 links per website which is a great limitation. However, it is possible to go over the fence to the other side. Follow these seven tips.
NB: You can get a much quicker result with the tool I will share at the end of this article. You can as well skip to the tool.
1: Find links to specified web pages of the competitor's site.
In addition to link you can as well search for link for products/services
2. Don't include internal links: The internal linking structure of your competitor site could be useful if you want to get ideas about their marketing steps. Since we are more interested in external links here, we make our work simple by excluding internal links. To do this, you can type in the link: your-competitor.com or link domain: your-competitor.com.
3. Links from certain domains should be excluded: To exclude a large chunk of links from same domain, add site: thisdomain.com modifier to your search query. Links from this site will be replaced with new ones.
4. Check links from certain TLDs: The site: modifier will allow you to get links from domains with specified TLDs:.org,.com,.co,.uk or.edu. To give a list of gov sites linking to your competitor's site, type in link: http://www.your-competitor.com site:.gov or linkdomain:our-competitor.com site:.gov
5. Links from certain TLDs should be excluded: To exclude links from certain TLDs, use the site: tld modifier. Since most of the chunk links come fro.com, add a - site.com modifier to get new link data.
6. Combine the five tricks in different ways:
Check link: http://www.your-competitor.com/page.html-site:your-competitor.com-site:.com or link: http://www.your-competitor.com site:.org-site: wikipedia.org.
7. The above six tips could be used in different search engines.
Your search should not be limited to Google and Yahoo. Also, search Alexa and Alta Vista. Forget about Bings since it does not give link data. You can as well check Excite and Exalead.
Save time and get quicker result
These tips require a lot of hard work. And getting the links is just the beginning and the least demanding aspect of competitive link research. Each link has to be analyzed, poor quality sites removed and good quality sites left to get links from.
I strongly recommend SEO spyglass for you if you want to do serious competitive link research. SEO spyGlass is an advanced link analysis tool that can get you up to 25,000 links to a domain. It employs all the tricks I have exposed in this article as well as more advanced ones I don't know. All the data you need to analyze the links are found with SEO spyglass:
- Google page rank of the domain and linking page.
- The linking page URL and title.
- The anchor text and description.
- Whether the link has been removed or is still on the page.
- Other links on the page.
- Other data such as, TLDs, domain age, country e.t.c.
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