Firms believe that forging relationships with customers will make them more profitable. But people recognize a company's true goal: to take their money. To succeed with CRM efforts, firms must make each interaction a satisfying experience in its own right. Customer relationship management (CRM) is all the rage, as companies increasingly use technology to craft relationships with consumers. The goal: improving customer acquisition, retention,...more
Is your business working, really working? If not pick up a pencil and write down quickly why not. It should take you about 30 seconds at most. Go on write it down.Those of you who have worked with me know the answer .go look in the mirror. The answer lies there. That's the bad news. Here's the good news. Go look in the mirror the answer lies there.You are both the problem and the solution good thing 'cause you can't...more
The winter season gives real estate agent/brokers a chance to sit back and evaluate the previous season-Yes? No! These days, the chance to sit back is merely a dream. Agents and Brokers must build their business with new market niches in order to stay on top of their field.Yes, the "bubble" has burst. Burst into a finely tuned, quickly burning engine that has grown to a new level of expertise and profits!! Real estate marketing IS changing, and the newer, inexperienced, hungry agent/broker is finding a level playing field on the new path of real estate.Recently, the trade is encouraged by the fact that this year, unseasonably warm temperatures found across the nation are fueling not just tourism. The warm temperatures are attracting ready and willing buyers, matched with sellers willing to turn some profit. Mountains in Colorado, beaches in California, the list goes on and on regarding the traditional tourist locations visited by prospective real estate buyers.Secondary purchase markets have reached new heights as our "baby boomer" population retires into the most healthy, active retirement demographic documented. People are skiing, surfing, hiking, biking and partying into their...more
Studies in demographics and trends abound in the market of real estate. Every day new reports are speculating about the ups and downs, the insides and out of this industry. In deciphering the material for building real estate business, the consensus shows that niche markets utilizing specialized services, provide the largest profit for the least...more
Believe it or not, there are ways to convert taxable incomeinto non-taxable income, without any fear of an IRS audit.Here's one of my favorites. It's been part of ourtax code for over 30 years, yet many still don't takeadvantage of it.What am I talking about?The IRA -- Individual Retirement Account.Now, before you say, "Oh, I know...more
If you are like most people, you've pledged, whether enthusiastically or begrudgingly, a few New Years' resolutions for 2006. One resolution you may not have considered is improving your website results in the coming year. Think about it, how many of your resolutions have the real potential of adding to your bottom line? If your website isn't providing results, it's time for a change.Align your site with your business objectivesIf you're planning a site redesign, major update or revamp this year, take a holistic approach. Don't just update the look and feelthink about how your website can help you accomplish your business objectives. What is the purpose of your site? What is your site's primary goal? Are you trying to generate qualified leads, increase shareholder interest, educate and inform, better service existing customers, attract new employees or business partners, increase sales and performance? Each web page should have an underlying purpose/goal and a conspicuous call-to-action.Optimize your site for the search enginesYour website will have little to no effect on your bottom line if your prospects can't find it. Ensure that you...more
A client with a creative business called me one day and asked the following question. It's a question I get asked frequently, so rather than write an entire article, I decided just to tell you exactly what I told her.Kirstin,"I never know what...more
The key elements of matrix marketing have always SEEMED like a great way to create a successful perpetual income. But whenever that blueprint has been transferred to real life, some unforeseen element causes it to fail. Why?That's the question...more
To start seeing remarkable success, you must make time for marketing. Many people tend to make their marketing a low priority. Instead of including it as a part of your weekly routine, you may find yourself scrambling to try and find customers only...more
If you hate cold calling, and even if you don't, you should start capitalizing on the work you've already done.So often we don't utilize one of the most persuasive selling components in our marketing materials - the words of our own...more
Abstract: Hiring continues to be key to a company's success. Hiring the right staff - with the skills AND characteristics required for success - requires behavioral event interviewing. This article provides insights into effective interviewing...more
Abstract: People buy for their reasons, not yours. This article covers the key elements that prospects want to hear you talk about. Always, but especially during lean times, effective sales professionals know the importance of communicating value. ...more