How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.com)McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it's market or community. The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined. The fact is, we know that Coke is "The Real Thing" because Coke advertises, not because it has good...more
When it comes to investing, leave your emotions out of it. When it comes to many areas of your life you can rely on your emotions and instincts or gut feelings. But when it comes to investing in the stock market this is a big mistake. Not many people are able to use their instincts to make successful trades. So if the professional investors can't do it then you shouldn't fool yourself into thinking you can, especially if you a beginning investor....more
Synergy: {n} The working together of two things to produce an effect greater than the sum of their individual effects.Most businesses operate on two distinct levels: Human Systems - Those systems that are concerned with or operated by people. Process Systems - Those systems that are functional or mechanical in nature.Each of these systems is independent of the other and each has its own characteristics and needs. Human systems and process systems do not generally have the same challenges or solutions although they must work in total synergy in order to achieve the greatest success.Take a simple task like driving your car. The operator (human system) must be alert and competent. The car (process system) must have all of its components running smoothly. The two systems (human and process) must work in total synergy and cooperation with one another in order to succeed.We could diagram this process as synergy sits atop the pyramid of cooperation between human systems and process systems.Most companies try to operate their two systems in a cooperative manner and most fail to ever reach true synergy. True synergy is the almost effortless cooperation between the two systems. It produces...more
Debt is a problem that is ever increasing in our society today. Offers for credit cards coming in the mail is happening more and more often, interest rates are appearing low, and borrowing money seems like the "smart" thing to do at times. However, it seems that going into debt is not that good of an idea after all, and now many people are stressed...more
Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin 2 year old girls in my life and am amazed constantly how much I learn from them on a daily basis. As I watch them run around and explore, I find myself realizing just how...more
Everyone hates late fees and being late will cost you dearly these days. For some credit cards today, if you are late, you will have to shell out as much as $40 each time. This can put a nice sized hole in your pocket really quick.Below, I will provide you with some tips and strategies on how to steer clear of those monstrous late fees. This will not only save you a lot of money in the long run, but it will also keep those money-hungry credit card companies, I won't mention any names, from getting your hard earned money.Just pay your bill. One of the easiest ways of avoiding a late fee is to just pay your bill each and every month by sending in a check, money order, or other type of payment to your respective credit card issuer. Just make sure you follow the numerous guidelines, which are usually outlined on the back of each credit card bill, on how to send in your payment. These guidelines must be followed precisely if you want to guarantee that your payment will go through on time.Payment guidelines may include everything from a specific payment address to the time of day by which the payment must be received to be credited that day. Many issuers also stipulate that payments...more
SECURED CREDIT CARDS Secured Credit Card is similar to a prepaid credit card since the funds you are using are actually yours and not the issuer of the credit card. Generally people who apply for secured credit card or prepaid credit card are people...more
Part 1: Getting StartedIf you're just getting started with ClickTracks, you'll find it's a very versatile tool. It presents information by overlaying it on your actual Web pages. It also allows you to create reports "on the fly" so that you can look...more
1.Searching for a job onlinePierre Omidyar's (pronounced Omidvar) first job out of university was that of a software developer, now he's the founder of ebay. Brad Pitt dressed up like a chicken before his breakthrough as an actor. Denise Donlon was a...more
This year, some 700,000 American businesses will be sold. Most will be small and mid-sized businesses like yours. If you, too, are thinking of selling, consider these practical steps for making the process go smoothly. Determine a Realistic Price...more
Wealth and Your Net Worth by C.C. Collins http://networthpublishing.comMost people know it's important to keep and organize all of your vital financial information. But knowing you should and knowing how are two different things!Once you know the...more
Marie noticed that Diane seemed to be sailing through her career and receiving "nods" from the firm's partners. According to Marie, Diane was extremely successful in handling her cases, developing strong relationships with her clients and seemed to...more