MARKETING STRATEGIESAn enterprise may adopt different marketing strategies dependent on the size and position of the business in its industry. The marketing strategy adopted may prove crucial to generate sales. These marketing strategies are often the result of competitive forces. The different techniques to tackle marketing opponents, or defending one's turf against competitors, are dealt with. • Market challengersIn order to...more
What is bad PR? Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives. And it never does persuade those key outside folks to your way of thinking, or move them to take actions that allow your...more
Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more. Of course - your products and services in general need to be good. If you offer lousy uptime there is not really a reason to be loyal when being a customer. You just don't deliver, period.Here are a few more suggestions to gain customer loyalty.1) Be smart. Be smarter than your customers are. Make sure you and your staff always (no exceptions) have more answers than your customers have questions. Most people are very loyal to expertise and proven skills.2) Pay Attention. Pay attention to what your customers really want from you and what they really are hoping to find. If you see a pattern - follow it and adjust accordingly.3) Attitude and outfit. Show positive attitude. Always be on time; never ever run late when a customer is involved. Be professional, act professional. If you meet with a customer - don't look like coming from a .COM company (even if you are) where shorts and T-Shirts are business attire. Don't over-dress either.4) Dump any strict policies. Don't make customers think,...more
As a small business owner, it's wise to familiarize yourself with some key deductions that may reduce your tax bill for 2004. Employee Benefit Plans - You may deduct contributions to employee benefit plans (such as health insurance plans and retirement plans). Depending on your circumstances the maximum contribution that you may deduct per...more
Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of...more
Are you a victim of any credit card fraud or identity theft? Then you definitely need an enhanced defense from those menaces. You can get superior security from http://www.gotocreditreport.com. Actually, those financial offenses take place due to the lack of knowledge of your personal credit status. But, with GotoCreditReport.com , you will get an in-depth analysis of your personal credit with speed and accuracy. Thanks to our comprehensive credit service, we will relieve you from credit worries. A credit report comprises different information. All the information mentioned in your credit report is very important. For example, there will be some identifying information like your name, address, Social Security number, date of birth and employment information. We will make sure that your personal identifying information doesn't get into wrong hands. Then a credit report will consist of your trade lines i.e. your credit accounts. The type of account i.e. mortgage, bankcard, auto loan etc, the date you opened the account, your credit limit or loan amount, your payment history and the account balance - all will be mentioned in the credit report. Lenders will give you loan on the...more
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for leased...more
Trying to fit all the planning and preparing and celebrating of the holiday season into an already busy schedule can bring a lot of stress to a time of year that's supposed to be full of peace. These days, even Santa needs help making his list...more
IntroductionThe role of the Human Resource Manager is evolving with the change in competitive market environment and the realization that Human Resource Management must play a more strategic role in the success of an organization. Organizations that...more
Most people don't think it makes a difference which long distance provider they choose anymore. But, fact of the matter is, if you are still using one of the big three, you could save up to 60% on your monthly phone bill.If you know what you are...more
Implementing an ISO 9001 system represents a major effort. However, all of that effort can represent a significant shift for a business - from quantity to quality. And this could make sure your business gets the desired results.Shift Focus to...more
"Ha!" you say. "For someone to make a statement like that, they obviously haven't worked in the real world and certainly have never had to run a company." Well, let me assure you. In my past I've not only run companies, but spent many...more