Okay Friends,It's time for a 'check up from the neck up'! It's time for an evaluation in each area of your life. Some of you may be saying 'I don't need one!' Well, you may be right. And you may not be. But you know what they say? The best time to go see the doctor is to have a preventative plan, not a recovery plan.So, with that said, fill in all of the TRUE NORTH Evaluation Forms provided below and in the book, "The Street Kid's Guide to Having...more
Today's business environment isn't getting any easier, nor will it get easier anytime in the future. I'm not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with everyday. You can lament this fact or, you can take proactive measures to bullet-proof your business. Here are few strategies that can help:Clearly define...more
There once was a hawk, ferocious and swift. He was young and agile with many years of life to hunt the open ranch lands. In a nearby field, a mouse scurried about the ground. The hawk saw the hurried motion and swept speedily toward the rodent.Just as the hawk's shadow engulfed the smaller rodent, the mouse fell to its back and begged, "Please, Mr. Hawk, spare me my life!" This surprised the hunter and he landed beside the mouse."Why should I spare your life? I am hungry today.""It's always about today, isn't it?" answered the mouse. "Do you ever think about tomorrow?""Tomorrow? Well, that's just another day to flap my wings. I will eat then, too."The mouse scratched his chin and replied, "But one day you will be old and gray. You will have chiseled claws. You should prepare for the future now or starve later.""I do, I do. I am building a grand nest as we speak. You see, I fly low to the highway's hot pavement in search of lost dollar bills everyday. I find a dollar a day and add it to my nest. I am constantly constructing my nest egg."The proud hawk looked toward the mouse for a reply. The mouse shook his head and stated, "I will make a deal with you, hawk. If after...more
You open your computer, the flashing button says, "We have a new update for your software program. Do you wish to update now or later?" You choose the Update Now button and immediately your computer begins to download a new version of the software program. What is the program updating? It's fixing broken parts of the software program; it's...more
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives. Still, many realize they need more than that to win the long-range battle. Fact is, they need a public relations budget...more
I've been both a CEO and a consultant, so I've seen from both perspectives what goes right and what goes wrong when a consultant comes in to a company. Generally the CEO or the manager who hires the consultant tells the consultant what he or she wants. Often the manager is frustrated with something that is happening at the company and expects the consultant will have the expertise to "just fix it". While the manager needs to set the expectations, of course, the consultant rarely gets to voice what he or she knows would make the consulting engagement more successful for both. Here is what your consultant would love to tell you about making him or her successful working on your behalf: 1. Please Do Your Homework before I Come In Too many owners and managers hire a consultant and then stop thinking. They present a list of general problems and expect the expert to conjure dramatic results. This approach almost always ends in frustration and many, many billable hours. Instead, you have to take the initiative and stay involved. Discuss your needs, problems, and parameters in candid terms from the start. Set a budget or schedule upfront for each project a consultant tackles. Save your...more
Only one of every 5 businesses makes it to its 5th year, and fewer still make it to 10 years. What do the successful businesses have in common? 1. The experience and skills of the top managers. Over half of business failures are directly related to...more
Businesses and other organizations can capitalize on the interest and excitement the 2004 summer Olympic Games will create when they're held in Athens, Greece, August 13-29. Channel this heightened enthusiasm into the achievement of your...more
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always...more
Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and...more
The design of your office and home has a great influence on your financial success. If your work or living environments are in harmony with nature they have a positive affect on your prosperity. In nature all five elements (water, fire, earth, air,...more
One: How to Create Sizzling Speech and Book TitlesDescription: Create titles that focus on what most people want all the time. Example "How to Win Friends and Influence People." Learn five ways to design your speech and/or best-selling book titles....more