Businesses and other organizations can capitalize on the interest and excitement the 2004 summer Olympic Games will create when they're held in Athens, Greece, August 13-29. Channel this heightened enthusiasm into the achievement of your organization's goals - whether sales, marketing, customer service, etc. Use it, too, to stimulate a greater sense of patriotism and pride in being an American. Busche offers these suggestions:Make your day-to-day...more
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if there is a sudden downturn in your industry? What if you have to suddently reach more customers? With a good marketing system in place you will be...more
Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and email. You probably think that I've got news releases failing on me day in and day out. Actually, I don't. The news releases I write and send out for people do quite well. My clients are quite happy with me because they are successful with their outreach efforts. It's the draft news releases that people send to me that are my problem. Fixing the problems I see in the news releases people send me takes forever. It is also very painful. I've seen a lot of news release failure over the years, and I now know what the key problems look like and how to fix them. My plight as a publicist is that I spend a lot of time educating my clients trying to get them to understand the psychology of dealing with the media. The rubber meets the road in the news release because this single sheet of paper is the key nexus for all communications with the media. The importance of the copy on a news release cannot be overstated. It has to be free of negative...more
The design of your office and home has a great influence on your financial success. If your work or living environments are in harmony with nature they have a positive affect on your prosperity. In nature all five elements (water, fire, earth, air, and space) are in balance. When a home or office is built that balance gets disrupted. Vastu is an...more
One: How to Create Sizzling Speech and Book TitlesDescription: Create titles that focus on what most people want all the time. Example "How to Win Friends and Influence People." Learn five ways to design your speech and/or best-selling book titles. Article URL: http://www.schrift.com/article_sizzlingspeech.htm Article Autoresponder:...more
Obtaining a home loan is arguably the most expensive transaction you'll experience in your lifetime. Therefore, getting the best home at the greatest value is an endeavor worth pursuing. Whether you're trying to squeeze in to a higher priced home or just trying to shave a couple bucks off of the closing costs, this article will help you explore your options.Here's a list of our top 7 things you can do to cut corners and save money on your mortgage Shop Rate! Shop Fees! ARMs Balloons Interest Only Incentives PMI1. Shop Rate! Sometimes the obvious just needs to be stated out loud: Lenders do not charge the same rate. Some charge more, and some charge less. Obtain several loan offers for consideration, and compare the rate. If a lender offers you an unusually low rate, check for fees, points, and additional charges or changes in terms. Don't fall into the trap of just going with the largest bank on the block. Do your homework and check your lender's background and reputation, but open your doors to all the choices that are available to you.Obtain 3 or 4 loan offers, and check to see how the rates being offered compare to the current interest rates. Our website offers a...more
In today's fast-paced business world, CEO's are trying to keep up with change and adapt to the global marketplace, constantly searching the horizon for an edge over the competition.One thing they overlook is very close to home. In fact it is just...more
Virtually any state in the country has the appeal of multiple small towns. Ask almost anyone who lives in small town why they are here and they'll tell you they enjoy the small town feeling while being close to all the conveniences of a larger city....more
January is always a good time to grab bargains so when I noticed that two well-known blind companies were advertising 35% off their blinds, I decided to give them a callÂ… and it was an interesting experience.Company A This person turned up on time...more
One of the biggest challenges any business owner or manager has is hiring the right people. I've recently discovered a simple, inexpensive yet very effective way which will help you get it right. This week I've asked Nathan Chanesman, Managing...more
How are you progressing with the goals you set yourself this year?Have you made a start? Or are you still thinking about it or caught the very popular "I'm too busy" epidemic?Mary's StoryMary runs her own publishing company employing 5 people. She is...more
Successful people do not achieve success on their own, they surround themselves with a well-developed, sophisticated support network. In a world that grows more complex and more competitive each day, networking is necessary not only for survival but...more